Quaker State® Goes the Extra Mile and Donates $50,000 to AARP Foundation for Drive to End Hunger
HOUSTON, June 30, 2012 /PRNewswire/ --
- Motor Oil Brand Helps Americans in Need with Donation Resulting from Two-Month-Long Promotion
After joining forces with AARP Foundation for a two-month-long charitable promotion, motor oil brand Quaker State today announced fundraising efforts totaled $50,000 to benefit Drive to End Hunger as part of the initiative to help fight hunger among the nearly nine million older Americans at risk of hunger each day.
The promotion focused on Quaker State donating a portion of proceeds from specially-marked products sold at Walmart from Feb. 1 to March 31, 2012 to AARP Foundation for Drive to End Hunger. A donation of 25 cents per bottle sold of five-quart specially-marked bottles of Quaker State® Ultimate Durability or Quaker State® Higher Mileage Engine™ motor oil was contributed to the effort, tallying $50,000.
"We are proud to have initiated this cause-related effort all to support AARP Foundation in its quest to help those in need through Drive to End Hunger," said Gita Gidwani, Quaker State Brand Manager. "We activated this promotion at a national level, highlighting the ongoing issue and providing funds to help the fight against hunger."
The culmination announcement of the program also coincides with the 2012 Quaker State 400 in the Sprint Cup Series season. Quaker State is a longtime sponsor of Hendrick Motorsports and an associate sponsor of Jeff Gordon's No. 24 Drive to End Hunger Chevrolet.
"It was a pleasure for AARP Foundation to team up with a leader in the automotive market to help benefit the nine million older Americans who are at risk of hunger," said Jo Ann Jenkins, President, AARP Foundation. "This effort by Quaker State provided people with the opportunity to easily and conveniently give back to people in their communities while taking care of their cars."
For more information about the full line of Quaker State products, visit http://www.quakerstate.com.
About Quaker State®
Quaker State® motor oil has a 70-year history as a leader in consumer automotive products and vehicle care. Quaker State is among the industry's most innovative motor oil brands and offers a full line of products to meet every type of vehicle engine need. Quaker State is one of the first brands to develop high mileage engine motor oil and the only brand to market its motor oil product in a clear bottle. For more information about Quaker State products, please visit http://www.quakerstate.com.
Quaker State is produced and marketed by Shell Lubricants.
About Hendrick Motorsports
Since 1984, Hendrick Motorsports has earned over 200 race victories and a record 10 car owner championships in NASCAR's premier division, the Sprint Cup Series. The organization fields four full-time Chevrolet teams on the Sprint Cup circuit with drivers Kasey Kahne, Jeff Gordon, Jimmie Johnson and Dale Earnhardt Jr. Headquartered in Concord, N.C., Hendrick Motorsports employs more than 500 people. For more information, please visit http://www.HendrickMotorsports.com, http://www.twitter.com/TeamHendrick and http://www.facebook.com/HendrickMotorsports.
About Shell Lubricants
The term 'Shell Lubricants' collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 13% of global lubricants volume.[a] The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T and Shell SPIRAX®
[a]Kline & Company, "Global Lubricants Industry 2010: Market Analysis and Assessment."
About AARP Foundation
AARP Foundation is working to win back opportunity for struggling Americans 50+ by being a force for change on the most serious issues they face today: housing, hunger, income and isolation. By coordinating responses to these issues on all four fronts at once, and supporting them with vigorous legal advocacy, the Foundation serves the unique needs of those 50+ while working with local organizations nationwide to reach more people, work more efficiently and make resources go further. AARP Foundation is the charitable affiliate of AARP. Learn more at http://www.aarpfoundation.org.
Notes to Editors
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release "Shell", "Shell group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. '‘Subsidiaries'’, "Shell subsidiaries" and "Shell companies" as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as "associated companies" or "associates" and companies in which Shell has joint control are referred to as "jointly controlled entities". In this press release, associates and jointly controlled entities are also referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect (for example, through our 23% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.
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SOURCE Quaker State