CHICAGO, Jan. 13, 2016 /PRNewswire/ -- Get ready to take your bowl of oatmeal to the next level. Today in New York's Times Square, The Quaker Oats Company, a division of PepsiCo, Inc., is celebrating the launch of its very first Bring Your Best Bowl™ contest, a nationwide search for the next Quaker oatmeal flavor. The Bring Your Best Bowl contest highlights the endless ways to enjoy oatmeal by inviting fans across the country to submit their oatmeal creation – using two to five ingredients – along with their inspiration for the chance to win $250,000, and have their combination brought to life as Quaker's newest oatmeal flavor. Submissions are now open at www.BringYourBestBowl.com.1
Now through March 12, 2016, fans can visit www.BringYourBestBowl.com and enter their oatmeal creation using two to five ingredients, along with the inspiration behind their idea.2 Three finalist flavors will then be developed by Quaker and revealed on or around National Oatmeal Day – October 29, 2016 – with the selected flavors available in stores across the country for people to taste. Then it's up to America to vote online before the winning flavor is revealed in February, 2017. The grand prize winner will take home $250,000, along with the chance to have his/her oatmeal combination debut on shelves nationwide.
"At Quaker we are always looking to find new ways for people to enjoy oatmeal," said Joe Silverman, senior marketing director, Quaker Foods North America. "The Bring Your Best Bowl contest gives people an opportunity to show us the next great oatmeal flavor. We can't wait to see how creative America can get and know people will spoon up some delicious submissions."
To kick off the contest, Quaker is teaming up with Tiffani Thiessen, actress, foodie and mom of two, and hosting a launch event in New York City's Times Square today from 8 a.m. to 4 p.m. (EST). From experience serving up tasty bites for her family and fans of her cooking show, Thiessen is a pro at getting creative in the kitchen.
"Whether I'm at home or on camera, I'm always inspired to shake things up in the kitchen," said Thiessen. "From savory to sweet, for any meal of the day, there are endless ways to enjoy oatmeal. I'm excited to be part of this contest that celebrates all the creative twists on a classic favorite, and see – and taste – the flavor combinations people across America submit."
Tiffani will be on-site at Quaker's Times Square pop-up event – taking place inside a giant Quaker Oats canister installation – to inspire and encourage fans to submit their oatmeal ideas. Not only can those who visit the Bring Your Best Bowl event today submit their oatmeal flavor inspirations right on-site, but they can also create and sample unique combinations for themselves. Plus, they can debut their oatmeal creation on Quaker's "Bowl Cam" – where guests can showcase their oatmeal bowl, snap a picture and share it with family and friends via social media, or even see it on a Times Square billboard.
Follow along with all the Bring Your Best Bowl fun, find recipe inspiration, see a video and personal recipes from Tiffani Thiessen, and get the official contest rules by visiting www.BringYourBestBowl.com. You can also follow @Quaker on Twitter, check out QuakerOats on Pinterest and visit Facebook.com/QuakerOats for more information.
- .@Quaker is searching for the newest oatmeal flavor w/the #BringYourBestBowl contest! Learn more: www.BringYourBestBowl.com
- How would you #BringYourBestBowl? Enter your combo & it could be the newest @Quaker oatmeal flavor! Learn more: www.BringYourBestBowl.com
- #BringYourBestBowl & submit your oatmeal flavor + inspiration! You could win $250K! NPN Ends 3/12/16. See rules: www.BringYourBestBowl.com
About The Quaker® Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.facebook.com/Quaker or follow us on Twitter @Quaker.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our vision to deliver financial performance over the long term by integrating sustainability into its business strategy, leaving a positive imprint on society and the environment. We do this in part by offering a wide range of products; increasing the number of our nutritious foods and beverages; reducing our environmental impacts; and supporting our employees and the communities where we do business; all of which will help position the company for long-term sustainable growth. For more information, visit www.pepsico.com.
1 See Official Rules for complete details.
2 No Purchase Necessary.