This demonstration is relevant in the context of a proposal made by the European Commission to introduce a flexibility option in the 470-790 MHz (lower UHF) band, which is currently used by Digital Video Broadcasting (DVB) networks and by wireless microphones using the gaps between DVB channels. There has been a push in recent years by European countries to utilize the 700MHz band for mobile communications, which is supported by the European Commission in an overall EU strategy for the broadcast band.
The flexibility option for the 470-694 MHz band is included in the draft decision of the European Parliament and of the Council on the use of the 470-790 MHz frequency band in the Union, which was published in February this year.
"As the media segment continues to rapidly evolve and ultimately require the gradual migration from traditional broadcasting towards distribution through mobile broadband networks, LTE SDL technology will be an important step towards diversifying media content publishing and distribution," said Enrico Salvatori, senior vice president and president, Qualcomm EMEA. "LTE SDL will not only enable broadcasters to reach out to tablets and smartphones, but will also enable many new services, including contextualized and individualized advertising, on-Demand TV, and mobile payments."
"I welcome this engagement by Qualcomm, Yle, and Nokia to demonstrate an innovative approach to using UHF spectrum," said Roberto Viola, director general, DG CONNECT, European Commission. "This sends a clear signal to industry players and policy makers that there are many opportunities for broadcasters and their partners for using spectrum to foster a future-proof ecosystem in the UHF band."
"The European Commission's proposal for flexible use of the UHF- licensed bands allows broadcasters and operators to collaborate in the optimization of the scarce spectrum resources. With LTE carrier aggregation operators can access this unpaired spectrum to increase downlink capacity. This is vital in allowing operators to cope with the growing asymmetric downlink traffic which is driven by video, user generated content and new media services. In a collaborative effort broadcasters and operators will have the opportunity to explore new business models that will help drive use of smart devices and interactive services. It has real potential for broadcasters to create a globally converged platform for DTT and improve the economic model for the long lifecycle of their dedicated infrastructure," said Stephan Litjens, vice president, Nokia Innovation Steering.
"As a public service media company, Yle needs to keep up with transitions within the technology industry and media consumption, and show how to best serve our audiences," said Lauri Kivinen, chief executive officer, Yle – Finnish Broadcasting Co. "We continuously study new ways of publishing and how distribution affects consumers. With the technical environment of the media industry being challenging, it will be great to have this demo to prove that the multi-network distribution is on its way."
Qualcomm Incorporated (NASDAQ: QCOM) is a world leader in 3G, 4G and next-generation wireless technologies. Qualcomm Incorporated includes Qualcomm's licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm's engineering, research and development functions, and substantially all of its products and services businesses, including its semiconductor business, QCT. For more than 30 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm's website, OnQ blog, Twitter and Facebook pages.
Nokia is a global leader in the technologies that connect people and things. Powered by the innovation of Nokia Bell Labs and Nokia Technologies, the company is at the forefront of creating and licensing the technologies that are increasingly at the heart of our connected lives. With state-of-the-art software, hardware and services for any type of network, Nokia is uniquely positioned to help communication service providers, governments, and large enterprises deliver on the promise of 5G, the Cloud and the Internet of Things. www.nokia.com
Yle (Yleisradio, Finnish Broadcasting Company) is Finland's national public service media company. Yle operates four national television channels, six FM radio channels, three digital radio services, and the most extensive and varied online selection of television and radio programmes in the country as well as other online services. Yle's web-tv-service Areena is the most popular domestic web-tv-service. Yle reaches everyone in Finland, 91 per cent of them every week.
Pete Lancia, Corporate Communications
John Sinnott, Investor Relations
Janne Holopainen, Media Regulation Manager
Olli Sipilä, Head of Technology and Development (CTO)
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SOURCE Qualcomm Incorporated