Quality Reigns Supreme as Kaufmann Mercantile Turns 3
Online retailer offers you only the best as it sets itself apart from the retail jungle
NEW YORK, May 23, 2013 /PRNewswire/ -- People favor quality. They just need quality options. In 2009, Sebastian Kaufmann created Kaufmann Mercantile with a simple mission: offer well-made, beautifully designed goods to bring quality back to the everyday. He wanted to give people an alternative to the big box stores selling superfluous, landfill bound products. Kaufmann Mercantile is the antidote.
"Options seem endless, but it is extremely difficult to find a product that looks good, is built to last and ages beautifully. Something you want to keep forever," Kaufmann says. "And that's what exactly we do."
We started with just 8 products. Today, on our 3rd birthday, with over 500 hand picked products from tools to housewares, our retail revolution is taking shape.
Our business model was bold – sell only the finest examples of products out there (even if it meant the stapler costs $240) coupled with in-depth product descriptions – was just crazy enough to work. People were skeptical at first, for good reason, we we're coming out of a recession and times were tough. But, we were confidant people would see the value in - buying once, buying for life - and they have.
In our Brooklyn office our small team spends countless hours searching the globe for the best products out there, turning down 99% of what we see, so you can be assured everything you see in the store has been talked about, held and tested.
After three years, we're a little older, a little wiser and more committed than ever.
With a bi-weekly newsletter featuring new products and articles from our ever-expanding references library, we are changing the way people think about the importance of quality in the everyday. And we are just getting started…
In the coming year, we will be employing more makers, pushing for more domestic manufacturing and encouraging more and more people to make a small difference with one big idea – buy once, buy for life. It's an exciting time and we'll you'll join us as we continue to shape the future of retail, one product at a time.
About KM: Kaufmann Mercantile, based in Brooklyn, New York, is an online store for carefully selected, long lasting, and well-designed everyday goods, as well as an ever-expanding reference library covering topics such as product design, art, manufacturing and materials. KM separates itself from the pack offering the finest selection of products that are manufactured with equal importance given to functionality, durability and aesthetics. Kaufmann Mercantile can be found at www.kaufmann-mercantile.com.
Contact: Alexis Shubin
SOURCE Kaufmann Mercantile
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