Qualtrics and Character Lab Partner to Make School-Based Research Fast and Frictionless to Accelerate the Science of Character Development

Unfortunately, the logistics and expense of school-based research create enormous disincentives for scientists who are otherwise motivated to help young people. Together, Qualtrics and Character Lab are making school-based research faster and easier by connecting middle schools and high schools around the country to leading scientists around the world.

The goal is to make character increase the pace of research by slashing the time required to go from "good idea" to "scientifically tested insight" by at least half – from a full year or more to six months or less. Character Lab also assumes the many legal, logistical and technological burdens that typically fall to scientists and schools, making research simply easier. And by bringing scientists, designers and educators together to develop, iteratively prototype and test activities that encourage the development of character, they hope to make the research more fruitful.

The Qualtrics Experience Management Platform™ offers one of the most trusted enterprise research tools in the world. By adopting Qualtrics' powerful and secure platform, the Character Lab is able to efficiently conduct sophisticated studies in middle schools and high schools across the country to help determine why some children have more character and grit than others, both of which can be predictors of success.

"The term 'character' encompasses a multitude of strengths. Interpersonal strengths, like gratitude, enable harmonious relationships with other people; intrapersonal strengths, like grit and self-control, enable achievement; and intellectual strengths, like curiosity, enable a fertile and free life of the mind. But why do some kids have more character and other have less? And can we cultivate character?" said Angela Duckworth, founder and CEO of Character Lab. "That's what we are trying to learn but the significant time and effort it takes to connect students and researchers is the greatest impediment to our studies. The Qualtrics platform helps us surmount these obstacles and provides a seamless process for our scientists to advance faster."

Using the Qualtrics platform, Character Lab is launching six interventions with 18,000 students in Orange County public schools, making it the largest character development study of its kind to date in the U.S. Topics of study include the benefits of advice-giving, reframing of critical feedback and improving perceptions of teacher relationships.

"The learning experience is probably the single most important experience of a young person's life. It sets the tone for their entire future, determining their passion to learn and decides so much about their future," said Ryan Smith, CEO and co-founder of Qualtrics. "We're excited to join forces with Character Lab to help scientists pursue student development."

As part of the ongoing partnership, Qualtrics will continue to make charitable contributions to Character Lab and Ryan Smith has been named to serve on the Advisory Council.

For more information, please visit www.characterlab.org or www.qualtrics.com.

About Qualtrics
Qualtrics is a single system of record for all experience data, also called X-data™, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform. Over 8,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics. To learn more, and for a free account, please visit www.qualtrics.com.

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Julia Giona, Qualtrics
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McKenzie Terry, Method Communications for Qualtrics
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SOURCE Qualtrics

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