MIAMI, March 23, 2016 /PRNewswire/ -- Quantcast, a global leader in applying the power of Big Data to digital and mobile advertising, and the 4A's, the leading trade association representing the advertising agency business, today announced a partnership to bring 4A's members exclusive access to customized training and education resources for the constantly evolving world of programmatic advertising.
The new 4A's Programmatic Workshop, announced Wednesday at the annual 4A's Transformation Conference in Miami, will be powered by Quantcast's existing industry training program called the Real-time Advertising (RTA) Academy.
"The 4A's is excited to partner with Quantcast to continue to bring our members top-notch educational training. Programmatic advertising is a hot topic, and there's a real need for education. People who are hands-on doing programmatic every day know it well, but their colleagues in other disciplines may need a crash course to be able to talk the talk," said Bill Tucker, Executive Vice President, Media Relations, 4A's.
Members can receive the training at no cost.
Despite the rapid growth of programmatic, real-time advertising remains a mystery to many industry professionals, providing a growing need for always-on education. The RTA Academy was born in 2013 out of this need as part of Quantcast's annual "Quantathon" – an employee hackathon – created to address the knowledge gap across media buying professionals.
"Programmatic digital display advertising spend is set to reach $27 billion by 2017 and is driving marketers' appetite to understand the opportunity," said Konrad Feldman, CEO and co-founder of Quantcast. "We're excited to extend Quantcast's Real-Time Academy industry courses through this partnership with the 4A's. Together, we will educate marketers on this rapidly evolving digital landscape, helping them to understand how they can employ these new tools and services our industry has to offer."
Alongside the 4A's partnership, Quantcast's RTA Academy is also approved by the IAB UK, making it a globally recognized program.
The RTA Academy's self-paced curriculum introduces participants to the fundamentals of digital advertising. The courses, designed for advertising professionals at any stage of their career, provide a detailed understanding of the digital advertising industry and programmatic ecosystem. Graduates of the program are provided greater knowledge and insight on the language, tools, and processes required to launch programmatic campaigns, convert new customers, and expand their overall digital ad objectives. To date, the Academy has trained more than 3,000 professionals throughout 200 events in nine countries. Quantcast's RTA Academy has recently expanded its program to offer an online course and certification in addition to live workshops.
The 4A's Programmatic Workshop, powered by Quantcast, has been developed specifically for 4A's members with their top interests in mind, and was vetted by a 4A's committee that is active in programmatic advertising. Workshops will take place throughout the year through large sessions offered to groups of member agencies in key regions, as well as sessions at 4A's members' offices. The first sessions will occur in Q2.
About the Real-time Advertising Academy
The Real-time Advertising (RTA) Academy is an educational program for industry professionals to understand the language, tools and processes of the online advertising ecosystem. The digital marketing training program was initially developed in an effort to address the knowledge gap across media buying professionals, and was delivered to a handful of agency partners and client advertisers in the US and UK. To date, the RTA Academy has trained over 3000 professionals at 200 events in 9 countries. Recognizing the widespread benefit to the industry, the RTA Academy has since expanded the program to offer an online course and certification and live workshops led by a programmatic expert at one of our regional roadshows. Learn more about Quantcast's Real-time Advertising Academy at rtaacademy.com.
Quantcast processes real-time data at the intersection of commerce and culture, providing useful, actionable insights for brands and publishers. Through Quantcast Measure, we have unlocked the data generated by millions of digital destinations, helping publishers and creators understand and grow their businesses in ways never before possible. With Quantcast Advertise, adaptive modeling and intelligent machines are utilized to help thousands of marketers around the world find and interact with customers anywhere they connect to the digital world. Our more than 750 employees are driven by the potential for big data to radically improve everyone's connected experiences and transform the way we all make sense of the world. For more information, visit www.quantcast.com.
About the 4A's
The 4A's is the catalyst for bringing together the right people in the right place at the right time to address the advertising industry's most critical business issues. We provide leadership, advocacy, guidance and community to our members and the industry at large, with proprietary access to the people, information and tools needed to make smarter management decisions. Its mission is to help agencies become more successful. Visit the 4A's at www.aaaa.org.
About the Internet Advertising Bureau
The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK's leading brands, media owners and agencies. Given the rapidly evolving nature of the digital landscape, the IAB works to ensure that marketers can maximise the potential of digital media and mobile devices, helping members engage their customers and build great brands. By disseminating knowledge and fostering dialogue through research, policy guidance, training and events, the IAB aims to be every marketer's authoritative and objective source for best practices in internet advertising. To access the IAB's current research, policy briefings, training opportunities and events schedule, please visit www.iabuk.net.
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