AUSTIN, Texas, Feb. 2, 2017 /PRNewswire/ -- Quantcast, a global leader in applying the power of live audiences to programmatic advertising, today announced that Alan Godfrey has been named General Manager of the company's Austin office in addition to Vice President of North America Account Management.
In his new role at Quantcast, Godfrey will be tasked with expanding the company's Austin office, focusing on recruitment, brand recognition and community involvement in addition to overseeing all enterprise and mid-market Account Management personnel at Quantcast in North America. He will provide leadership, management, mentorship and accountability for the Austin office, working to establish a long-term growth strategy while, in his Account Management capacity, working with sales teams across North America to drive customer retention, growth and value.
Opened last year to tap into the city's vibrant tech talent, the Quantcast office in Riata Corporate Park currently has more than 65 employees with plans for further growth in Austin's fastest growing technology district.
"I'm excited to be joining Quantcast at such a pivotal moment," said Alan Godfrey, GM, Austin and Vice President, North America Account Management at Quantcast. "I've called Austin home for most of my professional career and have seen the tremendous growth the city has experienced around the technology industry. Quantcast is helping that growth, and I look forward to playing a key role to further establish the company not only as a leader in delivering exceptional service to our customers in North America, but as a leader in Austin."
Godfrey brings more than 25 years of industry experience to Quantcast, specializing in enterprise software technology, startups, and application service providers. He previously served as EVP of of Business and Corporate Development at Bazaarvoice and VP of Marketing at IBM. Godfrey has also consulted for several early stage digital marketing companies, including OutboundEngine and Sparefoot. In addition, Godfrey will join the Board of Directors of the Austin Technology Council beginning in 2017.
"Alan's deep history in Austin uniquely provides him with the combination of skills needed to both strategically manage and grow Quantcast's presence within Texas, and to continue to develop a strong customer focus acumen nationally," said Sandra McDevitt, VP of People and Places.
Quantcast is growing its Austin presence after years of delivering market-leading ROI and customer excellence for advertisers and transparent, accurate audience insights and targeting for publishers. The company works with the majority of the Ad Age top 100 brands, over 50 percent of the top 1000 publishers, and powers advertising in 29 markets around the world.
Quantcast is a leader in understanding real-time audiences at the intersection of commerce and culture, providing relevant advertising and actionable audience intelligence for brands and publishers. Our more than 800 employees are driven by the potential for big data to radically improve everyone's connected experiences and transform the way we all make sense of the world.
For more information, visit www.quantcast.com.
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