Quixey, the Market Leader in App Search, Announces Partnership with GO Launcher, the Global Leader in Launcher Apps
Quixey's app search technology to be integrated into GO Launcher EX, further expanding Quixey's partner network for its app advertising platform
MOUNTAIN VIEW, Calif., July 23, 2013 /PRNewswire/ -- Quixey, The Search Engine for Apps, today announced a partnership with GO Launcher, the global leader in launcher apps. This partnership expands Quixey's growing network, which includes Microsoft, Sprint, Ask.com, and many others, while offering another channel for mobile app developers to target potential users through Quixey's recently announced app advertising platform, Sponsored Apps.
Quixey will power search for "GO Market," the app marketplace within GO Launcher EX, allowing users to input natural language queries such as "games for my 3 year old" or "tune my guitar" to help them find exactly what they are looking for. GO Launcher EX is the company's most popular Android app with more than 100 million users that transforms anyone's phone into a highly customizable and functional interface.
"With close to one million apps currently available for Android, Quixey's search technology has changed the way we discover and download these apps," said Tomer Kagan, Founder and CEO, Quixey. "Working with GO Launcher will allow us to bring our functional search capabilities directly to a new base of international users to help them find the apps they want most."
Quixey currently powers more than 100 million queries per month across platforms such as Android, iPhone, Windows Phone and the web. In addition to improved app search, the GO Launcher integration includes Sponsored Apps, Quixey's new advertising product that allows apps to target potential users at the point of discovery.
"We believe that our partnership with Quixey will help us gain a larger international audience while further engaging our existing users with a more personalized Android experience," said Zhang XiangDong, Founder and President, GO Launcher. "Quixey is an innovator in both the app discovery space and the mobile advertising space, and we're confident that this integration will offer our users an enhanced search experience."
This deal is part of GO Launcher's continued efforts in focusing on international growth. The Quixey integration with GO Launcher EX is currently available in the United States, Canada and Australia.
Quixey is The Search Engine for Apps -- searching mobile, desktop, web, and browser apps. Quixey invented a new type of search, Functional Search™, that allows users to find apps by searching for what they want to do. Quixey partners with major app stores, search engines, manufacturers, carriers and web platforms to power app search globally. It also provides Sponsored Apps, allowing apps to target users at the point of discovery. For more information, please visit www.quixey.com.
About GO Launcher
GO Launcher helps people discover, personalize, and experience content, apps and services on their smartphones. GO Launcher publishes apps on Google Play that reach millions of users including GO Launcher EX, GO SMS Pro, and GO Locker each with more than 50 million users. GO Launcher and its apps are available for Android users in 150 countries and more than 30 languages. Apps are available on Google Play, the Amazon AppStore, and other app stores around the world and distributed with carriers and handset manufacturers. For more information, visit www.GOforandroid.com.
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