SAN FRANCISCO, Feb. 9, 2016 /PRNewswire/ -- Quri, the market leader in Retail Intelligence Technology, today announced the outcome of its first-ever Quri-Bowl Study, congratulating the brands that scored big where the real game is won or lost – on grocery shelves everywhere. The Quri-Bowl tracked a selection of popular consumer packaged goods brands – including Bud Light, Michelob Ultra, Doritos, Tostitos, Snickers, Skittles, Mountain Dew, Pepsi, and Coke – and showcased the interplay between their display promotions and on-shelf availability in-store during the national football championship week power period.
"Every year the industry celebrates the best of the Big Game's TV advertising, but generally overlooks the creative, but often complex, blocking and tackling of in-store merchandising," said Justin Behar, CEO of Quri. "Our first-ever Quri-Bowl followed nine major brands as they call their in-store merchandising plays using both promotional displays and on-shelf availability to drive sales during this vital power period."
The Quri-Bowl analyzed brands' merchandising presence both in primary and promotional display shelf locations across over 1,100 grocery stores for the 7 days ending Saturday, February 6, 2016. In the spirit of the Big Game celebration, the Quri-Bowl 'gamified' the insights by linking quantified merchandising execution excellence quarter-by-quarter to touchdowns and field goals for the nine brands tracked:
- 1st Quarter, Pre-Game In-Store Preparation: Who had the best display location?
- Touchdown: Doritos – the salty snack brand had 46% of its displays in the lobby and checkout area of the stores. 95% of their displays were outside of their expected home aisle in chips, which was the highest of any brand.
- Field Goal: Skittles – the candy brand had 42% of its displays in the lobby and checkout areas of the stores.
- Display Location can impact sales lift. The lobby and checkout areas are the highest traffic areas, which drive visibility and awareness.
- 2nd Quarter, Roster: Who had the most prominent display types?
- Touchdown: Mtn Dew and Pepsi – the carbonated beverage brands' promotion displays leveraged pallets 26% of the time and end caps 39% of the time.
- Field Goal: Coke had the 2nd highest percent of displays made up of pallets and end caps.
- Display Type is also a major factor in driving sales. Quri Academy data indicates that pallets drive sales lift by 118%, and end caps drive sales lift by 76%. These are some of the highest lifts amongst the various display vehicles.
- 3rd Quarter, In-Game Execution: Who had the most displays?
- Touchdown: Pepsi – averaged 2.3 displays per store.
- Field goal: Coke – averaged 2.0 displays per store.
- Multiple displays create multiple points of interruption to encourage impulse purchases.
- 4th Quarter, Final In-Store Moments: Who maintained the highest on-shelf availability?
- Touchdown: Carbonated beverage brand, Pepsi made another appearance during the Quri-Bowl with the highest on-self availability, which averaged 99% per store on their 2 liter bottles.
- Field Goal: Coke maintained the 2nd highest on-shelf availability on their 2 liter bottles at 98%.
- Touchdown: Pepsi and Mtn Dew managed to master home location promotion compliance with the highest on-shelf promotion tags, averaging 96% per store on their 12 pk cans.
- Field goal: Coke also maintained high home shelf availability on their 12 pk cans at 95%.
- Pepsi comprehensively supported their in-store merchandising efforts by maintaining high levels of on-shelf availability at the home location and ensuring promotional elements like the promo shelf tag were present and visible.
"While we are proud to celebrate the success of brands and retail execution teams that worked so hard during the week, the data also illustrates the opportunity for significant improvement," comments Behar. "This is a consistent issue for the industry. On average, we see planned display compliance at only 42% and on-shelf availability as low as ~60% for major SKUs. By improving these core in-store merchandising conditions, brands are now able to capture millions in lost sales."
Data and insights derived from Quri's Retail Intelligence Technology greatly enhance a manufacturer's ability to profitably manage in-store merchandising. Quri demonstrated how the real win for manufacturers during the national Championship Football week is successful in-store merchandising via both promotional displays and on-shelf availability. With Quri, manufacturers receive timely, quantified data on how their merchandising plans look at the shelves of tens of thousands of stores daily, allowing them to sell more effectively, guide in-cycle corrections, unlock key drivers of sales lifts in post-analysis, and build more efficient, profitable merchandising plans routinely in every new cycle.
Quri will unveil the culmination of the Quri-Bowl during a special webinar on Wednesday, February 10th at 2:00 p.m. EST / 11:00 a.m. PST. The webinar will take a deeper look at the results and announce the overall Quri-Bowl champion of in-store merchandising. You can register for the 15-minute webinar at bit.ly/quribowl.
Quri is the market leader in Retail Intelligence Technology, transforming retail execution by providing real-time, store-level visibility into the performance of products and promotions in 150,000 retail locations across 6,000 cities. Procter & Gamble, Heineken, Unilever, Kraft-Heinz, Nestlé, Johnson & Johnson, Tyson and 100 other global companies rely on Quri to help optimize the $4 trillion dollars spent annually on retail go-to-market and merchandising. Quri is powered by an innovative combination of big data analytics fed through mobile technology used by an on-demand retail workforce. For more information, visit http://quri.com.
Media Contact: North 6th Agency, Inc. (For Quri)