SAN FRANCISCO, May 16, 2013 /PRNewswire/ -- Quri Inc., a retail intelligence company that provides on-shelf visibility and insights to CPG brands, today announced that Quri was recognized as a "Cool Vendor" in Gartner Inc.'s "Cool Vendors in Consumer Goods, April 23, 2013" report, authored by analysts Don Scheibenreif and Dale Hagemeyer. The Cool Vendors report selects innovative vendors and their products and services selected by Gartner analysts.
According to the report, "Even the most promising promotion does not ensure success at retail without follow up and execution at field force level. Solutions that can effectively prioritize and route the field force to the right stores can mean better execution at reduced cost."
Quri addresses the prioritization problem for brands by providing shelf-level visibility into their products and promotions across their channels, pinpointing store-by-store executional gaps so brands can take immediate corrective action and minimize the lost sales these gaps create.
Quri uses crowdsourcing, via its own nationwide force of consumers, to collect information about a brand's pricing, promotions and placement in retail stores. The data collected, along with photographic proof of the data, are immediately available via Quri's web-based dashboard, providing the insights and proof needed to drive action and significantly improve retail execution and sales.
"We are honored to be recognized by Gartner in this report," said Darby Williams, VP of Marketing at Quri. "Brands invest huge amounts of money to influence shoppers in the store, and until now, they had no way of knowing the true return on their investment. Quri provides the missing piece that bridges the gap, giving brands a store-by-store execution scorecard and action plan that allows them to maximize the return on their retail investments."
Quri is a retail intelligence company that provides instant visibility into the performance of products and promotions on retail store shelves. Quri enables CPG companies and retailers to measure and optimize the exact shopper experience, maximizing the revenue and profitability of new product rollouts and on-going promotions. Quri is powered by a nationwide, on-demand mobile work force of consumers who can be immediately deployed at over 150,000 retail locations, providing real-time actionable data and insights to brands and retailers. The company is based in San Francisco, CA. For more information please visit: http://www.quri.com.
About Gartner Cool Vendors
Each year, Gartner identifies new Cool Vendors in key technology areas and publishes a series of research reports highlighting these innovative vendors and their products and services. The annual reports highlight emerging vendors that provide innovative technologies warranting attention from prospective customers. For more information, visit http://www.gartner.com/resId=2446915.
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