QVC Has An Appetite for Aspen!
The Multimedia Retailer Scheduled to Take Viewers Inside the Prestigious FOOD & WINE Classic in Aspen with Live Broadcast
WEST CHESTER, Pa., June 12, 2012 /PRNewswire/ -- After a successful journey last year, QVC is, once again, heading back on the road to bring its number one cooking show – In the Kitchen with David® – to the heart of the prestigious FOOD & WINE Classic in Aspen.
As part of the F&W Classic's 30th anniversary celebration, the multimedia retailer is scheduled to broadcast a special edition of In the Kitchen with David – Live from the FOOD & WINE Classic in Aspen Sunday, June 17 at noon (ET). The program will feature the season's culinary "must-haves" as well as a star-studded lineup of celebrity guests including Lidia Bastianich and Susan Feniger, who will be offering her new cookbook Street Food, one month before it hits stores. FOOD & WINE Editor in Chief Dana Cowin is also scheduled to stop by the broadcast to offer the much-anticipated FOOD & WINE's Best of the Best cookbook and bonus FOOD & WINE Cocktails 2012, more than three months before it hits stores.
During this not-to-be-missed three-hour show, In the Kitchen with David Program Host David Venable will also be cooking up some excitement of his own as he offers shoppers the opportunity to pre-order his highly anticipated upcoming cookbook IN THE KITCHEN WITH DAVID: QVC's Resident Foodie Presents Comfort Foods That Take You Home, more than four months before it hits stores.
"Participating in the FOOD & WINE Classic is a huge honor, which is why we are thrilled to have the opportunity to, once again, take viewers inside the prestigious event," said John Kelly, vice president of merchandising for QVC. "Beyond the latest cooking gadgets and gear, this year's broadcast will include dynamic segments featuring recipes and tips from David as well as a variety of star chefs attending the festival."
Assisting Venable with celebrity and guest interviews will be recognized media personality Sissy Biggers. Biggers, who regularly hosts the FOOD & WINE Classic Cook Off, will assume an additional role this year and serve as a guest correspondent during the QVC broadcast. QVC viewers will also be given VIP access to some of the premier celebrations marking the FOOD & WINE Classic's 30th anniversary with special content from exclusive parties and tastings, including the multimedia retailer's own "QVC Experience" tent, which will be at the entrance to the F&W Classic's renowned Grand Tasting Pavilion.
Designed to bring the In the Kitchen with David broadcast to life, the "QVC Experience" will allow attendees to sample recipes from Venable's upcoming cookbook and even participate in a blind wine tasting challenge where participants can vote on their favorite wines. Visitors will also have the opportunity to preview premier cooking and dining products available through the retailer, including KitchenAid, Le Creuset, Capresso and more. The "QVC Experience" will also feature the QVC and In the Kitchen with David applications.
Products showcased during the In the Kitchen with David broadcast are available through QVC at 800.345.1515 or www.QVC.com.
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (Nasdaq: LINTA), is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 195 million homes worldwide. The company's website, QVC.com, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany, Japan and Italy, West Chester, Pa.-based QVC has shipped more than a billion packages in its 25-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
SOURCE QVC, Inc.
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