BALTIMORE, March 1, 2017 /PRNewswire/ -- R2i is a leading independent digital agency that provides an inventory of thought leadership and resources for marketing leaders to navigate a complex and saturated marketing technology landscape. R2i has released its annual Content Management System (CMS) Report that compares feature sets, capabilities, and technical requirements of the industry's leading platforms that enable web, content, context, and experience management.
R2i's CMS Comparison Report is designed to assist business leaders in differentiating top enterprise content management systems and help align individual platform features to their company's marketing needs and technology requirements. Certified solution architects and senior developers with in-depth platform knowledge conduct the annual report leveraging a combined set of resources and hands-on experience. Forrester's Wave for Web Content Management, Gartner's Magic Quadrant for Digital Marketing Hubs, original documentation, sandbox instances, community groups, and hundreds of actual implementations all inform the data in the report.
The report covers a range of categories that are most often part of the decision-making process such as security, support, ease of use, performance, management, interoperability, flexibility, built-in applications, and 3rd party integrations. This year's report highlights the following web content management platforms:
- Acquia Drupal
- Adobe AEM
- OrchestraCMS (Salesforce)
In their recent study, Marketing Executives Reveal Their 2017 Marketing Strategy, software company Conductor states that 70% of senior executives expect to increase their marketing technology budget in the upcoming year. This finding remains consistent with other industry trends that suggest businesses are gravitating toward the marketing technology solutions which integrate together to deliver multi-channel, integrated digital experiences.
Gartner advises marketers to deploy these solutions that "cut across organizational and operational boundaries" in four areas:
- Master Audience Profile – Combining first-party, second-party, and third-party data across known and anonymous customers.
- Workflow and Collaboration – Supporting marketing programs with core services through ideation, planning, and monitoring of customer journeys.
- Intelligent Orchestration – Driving data and content coordination across channels.
- Unified Measurement and Optimization – Tying investments to outcomes to optimize decisions to the highest yield.
"Organizations need marketing technology platforms that are configurable solutions that enable them to build a digital foundation scalable for long-term transformation. This report serves as a starting point to help identify the right platform for a company's unique business needs and provides a glimpse at what's driving the future of web experience management," says Chris Chodnicki, co-founder of R2integrated and Executive Director of Strategic Partnerships.
The R2i CMS Comparison Report is available both as an interactive matrix and as a downloadable PDF to help business leaders confidently research, evaluate, and determine the technology solution that best aligns with their needs.
For more information on R2i's technology thought leadership visit, http://www.r2integrated.com/r2insights.
R2i is a national full-service agency with offices in Silicon Valley, Seattle, New York, and Baltimore. With diverse expertise and a hands-on approach, R2i guides companies through a complex marketing landscape and builds integrated solutions that accelerate success. R2i's unique alignment between marketing technology, brand expression, and demand generation results in compelling creative campaigns, better user experiences, and deeper customer connections. Through focused areas of purpose such as web development and technology, multi-channel campaigns, media, loyalty and retention, brand strategy, and content marketing, R2i has consistently delivered on the new promise of marketing integration today for its clients. R2i clients include Boston College, Microsoft, Hershey, University of Michigan, American Cancer Society, Atlantic Health, OneMain Financial, and MasterCard.
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