PITTSBURGH, April 25, 2017 /PRNewswire/ -- Ainsworth Pet Nutrition, manufacturer of the Rachael Ray™ Nutrish® line of pet food and treats is proud to share that Euromonitor International Limited has determined that, "Rachael Ray Nutrish is the fastest growing US Pet Food brand among brands in excess of $200 million in annual sales in 2016."
The claim comes after the brand accomplished its most successful year to date, with sales up 49 percent in 2016 vs. the previous year.
"Before we launched Nutrish in 2008, consumers were hard pressed to find a super premium brand of pet food that was convenient, affordable, healthy, and enjoyable for their pets," said Jeff Watters, President and CEO of Ainsworth Pet Nutrition. "We're thrilled that the Nutrish brand resonates so well with pets and pet parents alike."
Mr. Watters went on to explain that a portion of proceeds from each sale of Nutrish is donated to the Rachael Ray Foundation, which helps animals in need through Rachael's Rescue®. "The best part about Nutrish's growth is that we're able to improve the lives of more pets throughout the country, a cause that is close to our hearts and at the center of everything we do." Mr. Watters concluded.
Rachael Ray Nutrish offers a full line of super and ultra premium pet food and treats for dogs and cats, including its most recent line of treats for dogs inspired by recipes from Rachael Ray's kitchen, and its new dry dog food formula, PEAK® from Rachael Ray Nutrish, a nutrient dense recipe designed to meet dogs' instinctual cravings. Nutrish recipes can be found in grocery, mass and online retailers nationwide.
About Rachael's Rescue® and Nutrish®
In 2008, Rachael Ray partnered with nutrition experts from Ainsworth Pet Nutrition® to develop a line of super premium recipes for pets called Rachael Ray Nutrish. Every Nutrish pet food recipe is natural, made with simple, wholesome ingredients plus essential nutrients, and never contains any artificial preservatives, flavors, or poultry by-product meal. Available at grocery, mass, and online retailers nationwide, the line also features real meat-first varieties and recipes for pets with ingredient sensitivities. A portion of proceeds from each sale is donated to the Rachael Ray Foundation, which helps animals in need through Rachael's Rescue® (www.rachaelsrescue.org). So, not only are Nutrish products great for your pet, they're great for countless other animals, as well.
Founded in 1933, Ainsworth Pet Nutrition is a fifth generation, primarily family-owned and operated company headquartered in Western Pennsylvania and focused entirely on pets. With a goal of changing the way consumers shop for Super Premium pet food, Ainsworth's mantra is "Pet Store Quality. Supermarket Easy." They achieve this promise by providing consumers with the high-quality pet food where they currently shop for the rest of their families. The company makes multiple brands and types of dog and cat food, including the Rachael Ray™ Nutrish® line, as well as Super Premium retailer specific brands. Ainsworth Pet Nutrition is committed to food safety and prepares all of its dry pet food in the United States using high-quality, natural ingredients with added vitamins and minerals. To learn more, visit www.ainsworthpets.com.
(Editors note: Source Euromonitor International Limited; Pet Care 2018 edition; all retail channels, 2015/2016 value growth at rsp.)
Media Contact: Samantha Bridger: 724-272-1757
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SOURCE Ainsworth Pet Nutrition