SALT LAKE CITY, Sept. 12, 2013 /PRNewswire/ -- Radiate Media has partnered with The Weather Channel to provide up-to-the-minute Weather Channel content and information through its distribution of its new Weather Channel Xpress service, building on an already existing 11-year relationship between The Weather Channel and Radiate Media. The product will provide the most credible, concise and cost-effective weather information from a trusted source and will be an indispensable resource for communities across the country during extreme weather events.
"Radiate Media is proud of our ongoing relationship with the most top-of-mind weather brand in America," said Dave Van Dyke, Radiate Media's Vice President, Broadcast Affiliations. "The Weather Channel Xpress is a must-have for radio stations, because the service provides comprehensive weather information directly from the country's most reliable source, particularly during extreme weather conditions when this information must be impeccable to ensure safety."
The Weather Channel Xpress is continuously updated with meteorological data for the metro areas of any U.S. city, including updates on current conditions (the latest temperature, sky condition, wind speed/direction and general description of weather in the area) and real-time National Weather Service bulletins and announcements.
It also provides "Nowcast" (a description of the weather condition for the next six hours) and "Forecast" (a detailed seven-day description) material and specialty data, including departure delay information for area airports. During extreme weather (i.e. blizzards, tornadoes, hurricanes and flash floods), The Weather Channel Xpress affiliates may also stream audio from The Weather Channel TV network.
"The weather impacts every aspect of our lives, and The Weather Channel delivers weather forecasts and content to users on every possible platform so that they can stay safe and better plan their day," said Freddy Flaxman, The Weather Channel's Vice President of Content and Operations. "By providing access to The Weather Channel content through The Weather Channel Xpress, we're giving our customers and listeners access to the most accurate weather content on their own terms."
About Radiate Media
Radiate Media provides software and services that empower local media and businesses to find and capture the audience that matters most. From local news, weather and traffic information to online and broadcast marketing tools, Radiate Media's technology and nationwide network allows clients to grow revenue by reaching customers on air, online and on the go.
About The Weather Company: Where the World Gets its Weather
Through The Weather Channel, weather.com, Weather Underground, Intellicast.com and third-party publishing partners, the company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens. Through WSI and Weather Central, the company delivers superior professional weather services for the media, aviation, marine and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.
Craig Cleveland at Radiate Media
801-839-2196, ext. 603
SOURCE Radiate Media