2014

Radio Personality and Community Volunteer Named 2012 Líder of the Year

MEGA 107.5's Edgar "Shoboy" Sotelo wins $25,000 grant for Dallas-based nonprofit

CHICAGO, Dec. 11, 2012 /PRNewswire-USNewswire/ -- Edgar "Shoboy" Sotelo, the enthusiastic radio personality of the "Shoboy en la mañana" morning show on Mega 107.5 in Dallas and a committed volunteer for the Magdaleno Leadership Institute, has been selected by a public online vote as the 2012 MillerCoors Líder of the Year. Edgar will receive a $25,000 grant for the Magdaleno Leadership Institute to implement a Latino leadership project with MillerCoors.

"I am honored to have been selected as the 2012 MillerCoors Líder of the Year and grateful for the platform that God has given me to continue serving our community," said Edgar. "I want to thank everyone who voted for me—with your votes you have invested in the future of our tremendous servant leaders at the Magdaleno Leadership Institute and the thousands of lives they will inspire.  Keep serving the community and 'no te aguites' (don't let anything bring you down)."

Edgar was among 12 outstanding Latino leaders nominated by local and national nonprofit organizations for their leadership and contributions to their communities.

"As a local celebrity, Edgar has used his influence to make a difference in his community, and that is one of the marks of a true leader," said Jose Ruano, manager, multicultural community commerce and partnerships at MillerCoors. "This year's competition among the 12 Líderes was very tough, as each is an incredible example of Latino leadership. We are proud to continue highlighting the work of Latinos in our communities, such as Edgar, and trust that they will positively influence future generations."

Edgar is a volunteer for the Magdaleno Leadership Institute, a Dallas-based nonprofit devoted to building communities for the purposes of service leadership, academic excellence, and civic empowerment. His work in the community focuses on empowering Latinos to reach for their highest dreams. He established the "Shoboy's Mega Beca," a scholarship fund for first-generation Latino college students and has hosted several "radio-thons" to raise funds and awareness for the victims of natural disasters, St. Jude Children's Research Hospital, and the Children's Medical Center.

"When I was chosen as the Líder of the Year two years ago, I was inspired to establish the Magdaleno Leadership Institute to empower students to become servant leaders and serve our community in a spirit of excellence," said Raul Magdaleno, founder of the Magdaleno Leadership Institute and 2010 MillerCoors Líder of the Year. "Now I am proud to pass the baton to Edgar, one of our most dedicated volunteers, to receive this coveted and well deserved honor. The $25,000 award will be invaluable for us to continue our mission of building more servant leaders for our country."

Since 2006, the MillerCoors Líderes program has raised awareness and highlighted the achievements of leaders within the Hispanic community through the online public voting competition and a national advertising campaign. The program offers up-and-coming Latino professionals leadership tools, counsel and the opportunity to network through www.MillerCoorsLideres.com, www.Facebook.com/MillerCoorsLideres, and LinkedIn. Join the conversation on Twitter using #MillerCoorsLideres.

Overview of MillerCoors
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.  MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico.  Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment.  The portfolio is led by the company's premium light brands: Coors Light, Miller Lite and Miller64.  Coors Light, the World's Most Refreshing Beer, offers consumers refreshment as cold as the Rockies.  Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should.  Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light.  Tenth and Blake Beer Company, MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company.  MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisc. and two microbreweries, the  Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

SOURCE MillerCoors



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