RadioShack Brings Its Second California Concept Store to Sun Valley Newly Remodeled Store Opens March 22, Featuring Top Brands and Interactive Experiences

FORT WORTH, Texas, March 20, 2014 /PRNewswire/ -- RadioShack will open the company's second California concept store in Sun Valley on Saturday, March 22 at 9 a.m. This RadioShack had been a part of Sun Valley's community since the store opened in its original location more than 31 years ago in 1982. The relocated store can now be found in Canyon Plaza at 8385 Laurel Canyon Blvd.

All concept stores in the company's portfolio feature an upgraded shopping experience, which showcases the company's new look. Interactive areas throughout the store encourage shoppers to discover personalized solutions, connect with sales associates and realize the unlimited potential of technology. Our associates encourage a collaborative, "Do It Together" approach that results in smart solutions for technology needs. Concept store features include:

  • A speaker wall controlled by in-store tablets, empowering customers to experience a dozen different speakers
  • Interactive displays that encourage shoppers to compare products, including headphone demo stations where they can listen with leading brands like SOL REPUBLIC, Skullcandy and Beats by Dr. Dre; a remote control toy exploration center; and a GoPro camera display, demonstrating the capabilities of several camera models
  • Idea Center where consumers can bring their ideas to life through collaboration with store associates at a convenient work space
  • Technology that makes shopping interesting and playful, including touchscreens and apps to help shoppers understand product benefits
  • Newly configured displays highlighting in-demand brands like Apple, HTC and Samsung, as well as mobile carriers such as AT&T, Sprint and Verizon

RadioShack is opening a select number of these highly experiential stores in neighborhoods throughout the nation. The Sun Valley location is one of more than 25 concept stores to open since the company began converting to such stores in July 2013. The first California concept store opened in Lynwood in January. These new stores reflect the company's strides toward reinvigorating its stores, revamping its product assortment and repositioning the brand.

Neighbors are invited to come see the new, brighter RadioShack and pick up an instant savings coupon good for $10 off any $40 qualifying purchase, while supplies last. Customers can also check in to the store on Foursquare to claim the deal for a limited time.

About RadioShack Corporation
RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs. RadioShack® offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. RadioShack employs approximately 30,000 knowledgeable and helpful sales experts globally. RadioShack's retail network includes approximately 4,300 company-operated stores in the United States, over 270 company-operated stores in Mexico, and approximately 1,000 dealer and other outlets worldwide. For more information on RadioShack Corporation, please visit www.radioshackcorporation.com; to purchase items online, please visit www.radioshack.com. RadioShack® is a registered trademark licensed by RadioShack Corporation.

News Media Contact: Media Relations, +1-817-415-3300, Media.Relations@RadioShack.com

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SOURCE RadioShack



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