RadioShack Selects Weber Shandwick as Public Relations Agency of Record
DALLAS, Nov. 30, 2011 /PRNewswire/ -- RadioShack has selected Weber Shandwick as its public relations agency of record, following a comprehensive review process. The firm, along with IPG sister agencies Current Lifestyle Marketing and AXIS, is creating and supporting an array of public relations, corporate social responsibility and digital communications initiatives in the United States and abroad. At the core of its efforts, Weber Shandwick will develop a robust, coherent communications platform to continue to bolster RadioShack's position as a leading national retailer of mobile technology products and services.
"Weber Shandwick has a talented team with deep bench strength for developing and executing our framework for PR at RadioShack. This partnership will allow us to deliver more efficient, more consistent, more sophisticated support for marketing and merchandising," said Molly Salky, Vice President, RadioShack Corp., based in Fort Worth, Texas. "Based on their clear understanding of our business and insights into our competitive advantages, I am confident the Weber Shandwick team will be an invaluable asset in telling the RadioShack story."
RadioShack's retail network includes approximately 4,670 company-operated stores in the United States and Mexico, 1,490 wireless phone kiosks in the United States and approximately 1,120 dealer and other outlets in 29 countries worldwide.
"We are thrilled to partner with RadioShack to continue the resurgence of this dynamic brand by strategically activating advocates and amplifying its voice through a variety of innovative digital and traditional communications programs," said Jody Venturoni, President, Weber Shandwick Southwest. "As a leader in mobility products, RadioShack and its unique Trade & Save program offer the value and variety consumers are looking for, particularly in these challenging economic times. We look forward to telling the RadioShack story through our creative, results-driven news bureau program."
About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in 81 countries around the world. The firm's success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. In 2010, Weber Shandwick was named Global Agency of the Year by The Holmes Report for the second year in a row; an 'Agency of the Decade' by Advertising Age, Large PR Agency of the Year by Bulldog Reporter, a Digital Firm of the Year by PR News, and Top Corporate Responsibility Advisory Firm by CR Magazine.The firm has also won numerous 'best place to work' awards around the world. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.
About RadioShack Corporation
RadioShack is a leading national retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs. The Shack® offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. RadioShack employs approximately 33,000 people globally, including a team of friendly and helpful sales experts who have been recognized for delivering the best customer service in the wireless industry. RadioShack's retail network includes approximately 4,670 company-operated stores in the United States and Mexico, 1,490 wireless phone centers in the United States, and approximately 1,120 dealer and other outlets worldwide. For more information on RadioShack Corp., please visit www.radioshackcorporation.com; to purchase items online, please visit www.radioshack.com. RadioShack® and The Shack® are registered trademarks licensed by RadioShack Corp.
SOURCE Weber Shandwick