SAN FRANCISCO, Feb. 25, 2014 /PRNewswire/ -- Radius, the data technology company that helps B2B marketers find their best small business customers, today announced that CEO and Co-Founder Darian Shirazi will deliver a keynote presentation at The Street Fight Local Data Summit. Shirazi is scheduled to present on stage this afternoon, Tuesday, February 25, at 2:50 pm MST at the day-long conference hosted at the EXDO Event Center in Denver, CO.
Themed Big Data Goes Local, the Local Data Summit will examine how big data can deliver a competitive advantage to sales and marketing efforts when strategically sourced, sifted and applied. The Local Data Summit aims to instruct and inspire businesses with new ways to navigate the changing local data ecosystem. Shirazi's keynote, "Using Real-Time Data on SMBs to Increase Sales and Marketing Efficiency," will address the risks of failing to embrace a data-driven approach.
Shirazi will follow up his presentation with an in-depth webinar on Thursday, February 27, where he will share how data is a driver for growth companies focused on acquiring, retaining and up-selling business customers. For more details and to register, please visit http://bit.ly/1fXgUp4.
For marketers looking to boost ROI, Radius provides the one place you need to segment and identify your ideal SMB customers. Finding and engaging with the right local businesses can be overwhelming due to the disorganized — and often contradictory— nature of local business information. Radius subscribers build perfectly targeted customer segments from amongst the 27 million U.S. business records within Radius to find their next best customers.
Radius is headquartered in San Francisco. Investors include Formation 8 Partners, American Express Ventures, BlueRun Ventures, BBVA Ventures, Stanford University, and Western Technology Investments. Learn more at radius.com and follow the company on Twitter @radius.
Radius Intelligence, Inc.
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