Coyne has worked in both developed and emerging markets in 10 countries. She lived in six of those countries and believes that immersing oneself into the culture and understanding the history of the people helps to set the context for developing communications rooted in what is important to the consumer.
Coyne has worked across a broad range of categories including beverage, food, personal care, financial, and non-profit. She has a BA in business administration majoring in marketing and research from Sunderland Business School in the UK.
"Kelly's multicultural perspective will be invaluable to our clients as they continue to navigate complex global markets," says Jamie Myers, Radius GMR's Global Director of Client Services. "Her cross-cultural experience sizing up both a brand's distribution system and consumer access to media will help marketers better understand how consumers in different markets live and shop."
About Radius Global Market Research
Radius Global Market Research (www.radius-global.com) is one of the largest independent market research companies. For more than 50 years, the business has partnered with global marketers to develop insights-based strategies that drive brand performance. A superior level of senior team involvement is the hallmark of Radius GMR's approach. Radius GMR is based in New York. Global operations include London-based Radius Europe, Radius MEA in Dubai, and Radius Asia in Beijing.
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SOURCE Radius Global Market Research