NEW YORK, July 29, 2014 /PRNewswire/ -- Radius Global Market Research (Radius GMR), a leading global market research firm, has promoted Kathleen Relias to Senior Vice President. Relias leads the Life Sciences practice for the organization. She also leads the Chicago office, focused on consumer and life sciences insights, and reports to Jamie Myers, Radius GMR's Director of Client Services.
Relias has more than 20 years of experience in marketing and market research with a combined focus on healthcare, consumer packaged goods, and retail research and has held leadership roles within fortune 500 and 1000 organizations as well as supplier organizations. She has built a reputation for helping healthcare organizations navigate through the complex industry landscape, especially in the area of developing patient centered approaches.
Relias' work with retail and CPG brands has uncovered insights leading to larger and more profitable businesses. She uses advanced approaches in areas such as segmentation, positioning, and messaging in launch and post launch brands.
"Kathy is a business builder. Her ability to sort through tough market issues and design research programs that yield profit-boosting insights has made a real impact with our clients," says Myers. "Specifically, her work in the area of patient insights and consumer and patient engagement is helping organizations transform the way they do business."
Relias also serves as a board member of the Healthcare Businesswomen's Association and immediate past president of the Chicago chapter. She is also actively involved as a presenter with the Pharmaceutical Market Research Group (PMRG).
Relias' appointment is just one of several recent growth announcements from Radius GMR. The company recently expanded its London-based Radius EMEA operations by opening an office in Dubai. In May, Radius Asia opened in Beijing to serve markets including Greater China, Japan, Korea, Singapore and India. Earlier this year, Bari Weinhausen was named Director of Qualitative Research, U.S.
About Radius Global Market Research
Radius Global Market Research (www.radius-global.com) is one of the largest independent market research companies. For more than 50 years, the business has partnered with global marketers to develop insights-based strategies that drive brand performance. A superior level of senior team involvement is the hallmark of Radius GMR's approach. Radius GMR is based in New York. Global operations include London-based Radius EMEA and Radius Asia in Beijing, China.
SOURCE Radius Global Market Research