SAN FRANCISCO, June 23, 2014 /PRNewswire/ -- UBM Tech today announced Raj Kapoor, Senior Director, Customer Insights, will speak at ExpoNext 2014, a conference for show producers in the for-profit, association, medical and consumer sectors, in Baltimore, MD.
On Friday, June 27 at 10:05 a.m., Kapoor will participate on the panel "Attendee Tracking: A Show from the Customer's Perspective." The panelists will discuss how attendee tracking can show how the customer experiences a show through the marketing funnel, from the initial touch through the conclusion of the event and plans for the next. They will showcase how to build an attendee persona and map the attendee's experience. Other panelists include: Mike Allic, VP, Strategy, Advanstar and Liz Irving, Group Marketing Director, Reed Expo.
Kapoor is leading UBM Tech's marketing transformation toward a data-centric approach. He is moving the company towards actionable intelligence on customers, campaigns and clients. In addition, he is refining the process of minimizing abandonment and maximizing customer intelligence. Prior to his current position, Kapoor was the Director, Marketing Initiatives at UBM TechWeb. Earlier, Kapoor was the founder of Captivate Interactive; Vice President, Client Services at Intellectual Capital Services; Managing Director & Partner, Concourse Technologies; and Technology Specialist and Developer, Bond Technologies. Kapoor earned a Bachelors degree in Computer Science from KUK.
About UBM Tech
UBM Tech is a global media business that brings together the world's technology communities through live events, online properties and custom services. UBM Tech's community-focused approach provides its users and clients with expertly curated research, education, training, community advocacy, user-generated content and peer-to-peer engagement opportunities that serve the Electronics, Security, Enterprise IT and Communications, Network Infrastructure and Applications, Game and App Developers, and Tech Marketing communities. UBM Tech's brands include Black Hat, DesignCon, EE Times, Enterprise Connect, Game Developers Conference (GDC), HDI, InformationWeek, and Interop. Create, a UBM Tech full range marketing services division, includes custom events, content marketing solutions, community development and demand generation programs based on its content and technology market expertise. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion. For more information, go to http://tech.ubm.com.
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SOURCE UBM Tech