IRVINE, Calif., Feb. 10 /PRNewswire/ -- WiseWindow, developer of Mass Opinion Business Intelligence, the next generation of web measurement, today announced that company founder and chief technology officer, Rajiv Dulepet, has been named advisor and architect for a new project funded by the National Institute of Health and executed by Caltech. The open-source project will develop a web-based bio-computational tool that allows bio-scientists and bio-computation engineers to "crunch data in the cloud" for large-scale tasks such as processing gene sequence data sets on a large cluster of computers. The new tool allows scientists to save considerable time that's now spent waiting for computations on their desktops by moving these operations to the cloud, thereby freeing up their computers for other work.

"Working as a lead advisor to Caltech on cloud computing is both a privilege and passion for me," said Dulepet. "It allows me to exercise skills in Internet data gathering and analysis as well as computational framework development."

In 2004 and 2008, Dulepet served as a visiting scholar at the Stanford School of Management and Engineering, spearheading the development of U.S. Presidential prediction analysis. "I have used many of the same cloud computing and analysis methods in the development of Mass Opinion Business Intelligence," adds Dulepet.

Mass Opinion Business Intelligence is a cloud computing application that uses patent-pending technologies developed by Dulepet in deep website crawling, auto-classification of opinions, relevance recognition and statistical natural language applications to translate millions of mass opinions expressed each day online into actionable data for business. Unlike traditional web measurement based on the presuppositions of key word searches, Mass Opinion Business Intelligence discovers all conversations related to a given topic and extracts only the data that's relevant and valid to a given product, company and market. It's a new generation of web measurement.

The Caltech project expects to deliver a useful open-source tool for bio-scientists by mid-2010. "I look forward to working with Caltech on other cloud computing programs," Dulepet concluded.

About WiseWindow

WiseWindow provides a new generation of web measurement technology that goes far beyond traditional keyword searches to mine and analyze millions of opinions expressed in social media each day, identify only those that relate to a given company or product, and refine those opinions into actionable reports. The measurement, called Mass Opinion Business Intelligence (MOBI), was developed by some of the industry's leading experts in web measurement, cloud computing and market research and can discover things like total share of opinion, how it changes over time and how it correlates with share of market – measurements that have never been available through market research. Using 10 standard syndicated reports that track what customers think, what they want, who they follow and what they'll buy, WiseWindow provides relevant, actionable decision support to senior executives, marketers and market researchers. More information can be found at www.wisewindow.com.

SOURCE WiseWindow

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