CHICAGO, Aug. 3, 2016 /PRNewswire/ -- For the third year in a row, Chicago's most iconic boulevard, The Magnificent Mile®, will play host to a half marathon. But this year's edition brings a new name, a new date, greater distance covered on Michigan Avenue than ever before, a $6,000 prize purse and additional features to enhance the experience for runners and spectators alike, according to Steve Ginsburg, CEO of RAM Racing.
"Running down The Magnificent Mile is an unforgettable experience, especially when you have thousands of spectators cheering you on while Michigan Avenue is dedicated just to foot power! There's no other race like it on the Chicagoland running calendar," said Ginsburg, "And that's why we wanted to open up the race to male and female participants with the new RUN MAG MILE HALF MARATHON & 5K."
The RUN MAG MILE HALF MARATHON & 5K takes place on September 10, 2016 - the same weekend many runners training for fall marathons are slated to complete the half-marathon distance as part of their training programs. The race replaces The Magnificent Mile Women's Half Marathon & 5K that had been held each of the last two years on Labor Day weekend.
"At RAM Racing, we are huge supporters of Chicago's running community and after acquiring The Magnificent Mile Half a few months ago, we decided that we wanted everyone to have the opportunity to be a part of this incredible event," explained Ginsburg. "Entire families and groups of friends experience Chicago together on a daily basis when they shop or walk down Michigan Avenue. We wanted that same inclusiveness for the race."
Bradley Borowiec, the inaugural chairman of the RUN MAG MILE Committee and General Manager at Zeller Realty Group (The Wrigley Building), noted that "by re-branding this year as RUN MAG MILE, we wanted to make it clear to runners just how unique this event is for The Magnificent Mile district. We're very excited that the course will traverse more of The Mag Mile than ever before. To try to extend that special Mag Mile aura even further, we have created The Mag Mile Marketplace at the start/finish line area of the race."
The Marketplace will feature interactive games and fabulous prizes from retailers such as Columbia Sportswear, the AT&T Flagship Store and The North Face. Runners will also be able to sample the premium restaurants and entertainment options that are part of the famous Mag Mile before and after the race.
For the first time ever, the five fastest men and women half marathoners treading on the exclusive Mag Mile retail district road will claim a share of RAM Racing's $6,000 prize purse.
Registration for The RUN MAG MILE HALF MARATHON & 5K is currently open.
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SOURCE RAM Racing