Ram Truck Brand to Sponsor Jack Link's Major League Fishing Original Competitive Bass Fishing Series to Air on Outdoor Channel and NBC in Early 2013

TULSA, Okla., Oct. 15, 2012 /PRNewswire/ -- The Ram Truck brand, makers of the most innovative lineup of full-size trucks on the market, has become the latest major company to sponsor Jack Link's Major League Fishing.

Now entering its second season, Major League Fishing is a partnership between Outdoor Channel, America's Leader In Outdoor TV, and 24 of the world's best anglers. The league features original made-for-television bass fishing events designed to bring high-level challenges to participants and entertainment, as well as angling insight, to audiences.

"We couldn't be more pleased to bring one of the great names in trucks on board at Major League Fishing," said league Commissioner Don Rucks. "Ram trucks are everywhere at fishing tournaments all over the country, and we believe their brand is a natural fit for Major League Fishing."

Major League Fishing recently concluded filming for its second event: Jack Link's Major League Fishing, the General Tire Summit Cup. The Summit Cup, filmed on Chautauqua Lake in Western New York. The event will be televised beginning on January 3, 2013, on Outdoor Channel. The Summit Cup's Championship Round will be broadcast on NBC on February 9. Subsequent to the Championship Round's airing on NBC, it will re-air on Outdoor Channel the following week.

The Ram Truck brand produces a host of popular trucks, including the Ram Chassis Cab, Ram 3500, Ram 2500, Ram 1500 Tradesman and the Ram C/V.

"Ram trucks are designed to meet the towing capabilities and durability that anglers demand," said Fred Diaz, President and CEO - Ram Truck Brand and Chrysler de Mexico. "We know anglers are passionate about their trucks and loyal to the sport's sponsors. That is why there is a Ram truck to fit every need and lifestyle and why we are proud to sponsor Jack Link's Major League Fishing."

Major League Fishing is bringing the high-intensity, competitive sport of bass fishing into America's living rooms in the form of original one-hour TV episodes. Under the league's innovative format, anglers can weigh all the score-able bass that they catch. The bass are immediately weighed after they are caught, then released back into the water. In the Major League Fishing competition, anglers know where they rank in the standings at all times via real-time leader boards in their boats. Anglers are not allowed to practice before events. Major League Fishing – it's a new season, showcasing a new game, with new rules and no limits!

About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a stand-alone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

About Jack Link's Major League Fishing
Major League Fishing is a partnership of 24 of the world's most talented, influential professional bass anglers and Outdoor Channel. Jack Link's is the organization's title sponsor. For more information about the new game, with new rules and no limits, visit www.majorleaguefishing.com.

About Outdoor Channel
Taking viewers across America and around the world on unparalleled adventures since 1993, Outdoor Channel is America's Leader In Outdoor TV. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel reaches 39 million U.S. households – the largest outdoor TV footprint in the country – and is available in more than 45 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband, mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter and on Facebook, and download our iPhone and iPad app.

SOURCE Outdoor Channel



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