DUBUQUE, Iowa, Sept. 25, 2013 /PRNewswire-iReach/ -- Year after year it seems to be the same story for the truck market, Ford this, Chevy that. "The F-Series is the best selling truck on the market"," the Silverado is the longest lasting truck on the road", we've seen all of the ads and heard all of the commercials. But what may surprise you is what the 2013 Ram 1500 near Madison, WI has been doing lately that has the big two producers, Ford and Chevy, shaking in their Goodyears.
In 2010 the Ram truck line decided to break away from their longtime gatekeeper Dodge, and with their break away, they brought about big changes. Rethinking how they build their trucks, Ram started investing an immense amount of time and research into revamping their truck lineup, to make a run for the coveted number one truck spot. The idea behind the break off from the Dodge name, was that Dodge represented vehicles, meaning cars, vans, trucks, and everything on wheels in between. Ram didn't want to be associated with other vehicles, they knew that in order to really prosper, they needed to stick true to their core values, and that was building trucks for real truck buyers.
Focusing on the core theme of producing a truck buyer's truck, Ram started digging deeper into why people bought trucks and what they expected from them. Result? A complete lineup of very capable trucks with improved engine performance, comfort, design, and most of all capability. Notice how we say "trucks" as in plural. One defining characteristic that Ram does better than the other big two, Chevy and Ford, is differentiation.
The number of different trims offered by Ram is currently at nine and growing. By offering so many different trims and levels of their truck, Ram is able to emotionally hit home with every type of truck buyer by offering detailed features accordingly. Proudly sticking behind Ram's new focus is Ubersox Auto near Madison, WI. By stocking the 2013 Ram 1500 near Madison, WI, Ubersox is able to cater to every truck buyer's needs. From the hard working Tradesmen® for people that depend on their truck for work, the Outdoorsman® edition filled with features for the hunter and fisherman, and all the way to the Lamamie trim that incorporates unique luxury features and amenities.
To learn more about the 2013 Ram 1500 near Madison, WI, contact the staff at Ubersox Auto Group in Barneveld, WI. Or stop in for a visit at 102 Commerce St Barneveld, WI 53507 for a test drive.
Media Contact: Jan Haverland, Ubersox Auto Group, (888) 259-9482, firstname.lastname@example.org
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SOURCE Ubersox Auto Group