Ram Yellow Rose Blooms in Texas

Mar 16, 2016, 10:00 ET from FCA US LLC

DALLAS, March 16, 2016 /PRNewswire/ --

  • Ram Yellow Rose of Texas exclusive to Lone Star State
  • Named after iconic No. 1 hit song
  • Ram Yellow Rose of Texas blooms in April 2016
  • Ram Lone Star edition was the first Texas-only pickup

Ram truck today unveiled Yellow Rose of Texas edition, a new, Texas-only addition to its half-ton lineup.

The 2016 Ram 1500 Yellow Rose of Texas edition, which is distinguished by its Stinger Yellow paint package, will be offered in half-ton 4x2 and 4x4 crew cab versions of the Ram 1500 Lone Star. Ram Lone Star models are exclusive to the Texas retail sales market.

"Texas is truck country – Ram Truck country – and we're committed to building products that resonate with our customers," said Mike Manley, Head of Ram Brand - FCA Global. "The importance of the Texas truck market cannot be overstated. That's why the Ram Truck brand has worked year after year to deliver hard-working trucks that serve the communities across the Lone Star state."

The new Ram 1500 Yellow Rose of Texas will go on sale in April 2016.

The Yellow Rose of Texas name is derived from a mid-19th century American folk song later popularized in the 1955 Billboard Number One hit by artist Mitch Miller.

In addition to the new Yellow Rose edition, Ram is involved in Texas communities in a number of ways.

In 2014, Ram Truck announced at the State Fair of Texas that the brand would partner with the Texas Rangers to help the storied law enforcement agency preserve and promote its history and heritage.

The Texas Rangers, America's oldest state law enforcement agency, are gearing up for the landmark 200th anniversary of their founding, which is traced to 1823. The Texas Ranger Hall of Fame and Museum in Waco, Texas, is the official historical center of the Rangers.

Subsequently the Ram brand, in collaboration with the FCA Foundation, doubled its commitment to the Texas Ranger Hall of Fame and Museum and unveiled a Texas Ranger concept truck.

The Ram Texas Rangers concept truck is designed to commemorate and promote the brand's partnership with the Texas Rangers by bringing the legendary spirit of the Rangers to the road. Iconic silver Lone Star Texas Ranger badges accent the Ram 1500-based concept's exterior. Inside, the concept is loaded with unique Texas Ranger edition accents, including four real Mexican five-peso silver coins inlaid within the wooden portion of the door bolsters.

Ram's community presence in Texas is not limited to the Texas Ranger Hall of Fame and Museum. The Ram Truck brand, Ram dealers and Ram Nation were also on the ground with the First Response Team of America in May 2015, helping to provide recovery and relief support to residents in flood-stricken central Texas communities. A $100,000 Ram Truck and FCA Foundation donation to First Response Team of American helped the communities of Wimberley and San Marcos, and will foster rapid response efforts, should another natural disaster strike.

About Ram Trucks in Texas
More Texans drive pickup trucks than drivers in any other state; 20 percent of motor vehicle registrations versus 12 percent national average. In fact, Ram sells nearly two-and-a-half times as many pickup trucks in Texas as it does in the next-highest volume state.

In 2002, Ram Truck was the first manufacturer to recognize the strength of the pickup truck market in Texas and to offer an exclusive edition for the state. The Ram Lone Star edition was the first pickup truck designed by Texans and built specifically for Texans.

The Ram Lone Star edition is by far the brand's best-selling model in Texas, accounting for nearly 40 percent of the half-ton mix. Since the Lone Star's debut, Ram has sold more than 230,000 of the Texas-only models.

Ram introduced the Ram Laramie Longhorn edition to State Fair of Texas audiences in September 2010. It was the most luxurious truck ever produced by the company. The Laramie Longhorn is layered with southwestern design iconography. Inside and out, Laramie Longhorn is loaded with remarkable features and design cues from traditionally handcrafted, time-tested wares, such as the antique pocket watch, a fine pair of hand-tooled leather cowboy boots, a collector's-grade shotgun or a horseman's saddle. The Ram Laramie Longhorn's metal work and leather work are second to none.

Ram is the fastest growing truck brand in Texas. Its share is up 2.52 points over the last five years, in no small part owing to its ability to deliver the hard-working trucks that Texans demand.

The 2016 Ram 1500 Rebel was named Fullsize Truck of Texas by the Texas Auto Writers Association.

About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.

Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Moving into the 2016 model year, Ram continues to beat the competition in the most sought-after titles, fuel economy, payload and towing capacity:

  • Best-in-class fuel economy with exclusive EcoDiesel – 29 mpg with Ram 1500
  • Best-in-class towing capability – 31,210 pounds with Ram 3500
  • Best-in-class payload – 7,390 pounds with Ram 3500
  • Best-in-class torque – 900 lb.-ft. with Ram 3500 Cummins Turbo Diesel

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

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SOURCE FCA US LLC



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