HENDERSON, Nev., June 11, 2012 /PRNewswire/ -- (OTCQB: RARS) Rarus Technologies Inc. ("Rarus") announced it has started development of a self-serve advertising platform. The revenues for US online advertising in 2011 were $32.03 Billion and are expected to be $39.5 Billion this year (http://www.emarketer.com/PressRelease.aspx?R=1008788). "Brand marketers recognize that their messages need to be where their consumers are spending time and that is increasingly in digital media," said Manfred Ruf, President of Rarus. "Digital marketing has delivered the kind of results that have made more marketers stand up and take notice, as these latest numbers clearly demonstrate."
"The timing for Zngle.com is perfect as more marketers are starting to believe in advertising their brands on social networks. With completion nearing of Zngle's proximity coupon builder, which will be integrated with the self-serve ad platform to enable business to target who receives their coupon, puts us in a good position to generate revenues. If we are able to sell all banner ad inventory, we would generate over $4.00 per member in page view revenues," continued Mr. Ruf. "In the social media space the average user opens up about 15 pages per visit. Zngle's task will be to deliver ads on every page that is viewed to maximize revenue on a per user basis. This ad sales approach will address some of the difficulties faced by other Social Media platforms in the past," Ruf concluded.
You can follow Zngle business development at www.zngle.com. Be sure to watch our video on the home page and experience the Zngle platform yourself.
About Rarus Technologies Inc. and Zngle, Inc.
Rarus Technologies Inc. was incorporated in 2010 and is an emerging technology company focused on establishing an innovative business model intended to bridge cutting-edge social media and e-commerce into a marketplace that connects friends, family, consumers, and vendors in new and exciting ways. In May, 2012, Rarus Technologies Inc. incorporated Zngle, Inc. as the primary subsidiary and operations base for the Zngle.com licensed internet platform. Zngle.com is designed be a centralized Internet portal and next-generation social media website that incorporates voice/text messaging, video email, and mobile technologies to allow consumers to access real-time information about various products and services through augmented proximity reality search features.
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SOURCE Rarus Technologies Inc.