Rarus Technologies Inc. Announces Plan for Method Patent for Zngle's Mobile App Distribution and Monetization Strategy
HENDERSON, Nev., May 18, 2012 /PRNewswire/ -- Rarus Technologies Inc. (OTCQB: RARS) ("Rarus") is pleased to provide insights on a plan to ensure the protection of their Zngle Mobile App Distribution and Monetization Strategy.
Many Social Media companies are left in a quandary as to how to monetize their Mobile Apps. Moreover, some are reluctant in developing Mobile Apps for their social media network as selling ads space for Mobile Apps is very limited due to the smaller screen size on mobile phones, which can radically affect their revenue model. However, they also recognize the significant trend that an increasing number of social media subscribers are now turning more and more to their mobile phone to access their favorite social media network and social media companies want to capitalize on this trend and increase their user base.
Zngle found a solution to this problem through an innovative strategy and is currently in the process of applying for a Method Patent.
Mr. Manfred Ruf, CEO of Rarus Technologies explained, "As we wait for approval from Apple for our Mobile App, we are also in the process of protecting our Monetization Strategy because we view our Mobile App as a significant asset and project its launch will allow Zngle to grow rapidly. With a recent report released which revealed that a majority of people are accessing and browsing their social media sites using a mobile phone, the absence of ad space sales on mobile devices could be causing huge revenue losses for social media companies (money.cnn.com/2012/05/10/technology/facebook-mobile-users/index.htm). We believe our strategy of patenting our Mobile App will mitigate this problem."
Mr. Ruf continued, "We are also currently in communication with one of the biggest Mobile App distributors Tapjoy Inc. (www.tapjoy.com), and are looking at potentially acquiring their services for the purpose of attracting more Zngle users and building our membership base. We are now in the early stage of negotiation and are continuing with our due diligence to ensure Tapjoy can offer the right solution for us."
"With respect to the platform developments, we are extremely pleased with the fast progress we've made and the performance testing of the Zngle.com platform. We are looking to add the majority of the functionality upon approval from Apple. We are using this phased implementation, because if we were to enable all the features now, it could prolong Apple`s testing and potentially delay the approval process," added Mr. Ruf.
Rarus Technologies is also finalizing the expansion of a senior management and development team to launch, promote, and maintain the Zngle.com platform and Rarus expects to make several significant appointments in the near future. Further updates regarding Zngle.com and other Rarus Technologies business developments will be made as additional information becomes available.
About Rarus Technologies Inc. and Zngle, Inc.
Rarus Technologies Inc. was incorporated in 2010 and is an emerging technology company focused on establishing an innovative business model intended to bridge cutting-edge social media and e-commerce into a marketplace that connects friends, family, consumers, and vendors in new and exciting ways. In May, 2012, Rarus Technologies Inc. incorporated Zngle, Inc. as the primary subsidiary and operations base for the Zngle.com licensed internet platform. Zngle.com is designed be a centralized Internet portal and next-generation social media website that incorporates voice/text messaging, video email, and mobile technologies to allow consumers to access real-time information about various products and services through augmented proximity reality search features.
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SOURCE Rarus Technologies Inc.