Raven Tools Integrates iReach™ from PR Newswire to Help Marketers Distribute Content Online
NEW YORK, July 9, 2013 /PRNewswire/ -- Raven Internet Marketing Tools, online software for content marketers, has integrated PR Newswire's affordable content distribution platform, iReach™, enabling marketers to promote news, announcements and other content to an online audience of millions.
The iReach platform syndicates content to more than 1,000 websites in the PR Newswire network, as well as many of the largest social networks, including Twitter and Facebook. Plus, iReach posts content automatically to PRNewswire.com, one of the industry's most visited websites. Such widespread distribution can improve visibility on search engines including Google, Yahoo! and Bing.
"PR Newswire is the heavyweight champion of news release services, and we're excited to bring its power to Raven through iReach," said Jon Henshaw, Raven Co-Founder and Chief Marketing Officer. "Best of all, it's affordable—well within the budget of SEO, content marketing and PR agencies who want to get the best distribution for the money."
Content marketers can enhance their iReach releases with optional photos and videos. They can even choose to display an image on the Reuters Sign in New York City's Times Square, provided through a partnership with Times Square2,—and could add an 8 x 10 photograph of the billboard moment to share with clients.
"It's the small things that can take a client from satisfied to thrilled with your agency," Henshaw said. "The Times Square photographs are instantly impressive."
Any Raven customer can place an iReach order with Raven's Content Manager in a few simple steps. The last step includes selecting target audiences—important to make sure a marketer's message gets in front of the right people.
"We're extremely pleased to partner with Raven Internet Marketing Tools, an exciting and powerful internet marketing platform," said Michael Crumley, Senior Manager, SME Program at PR Newswire. "Raven's new iReach integration will help the online news release process work seamlessly for Raven customers, and Raven's advanced reporting adds a level of intelligence critical to a marketing campaign. Raven offers a wide range of useful tools and add-ons that make marketers more productive and more effective. We believe the iReach integration adds tremendous value and complements the existing tools provided by Raven."
About Raven Internet Marketing Tools
Raven Internet Marketing Tools software helps customers quickly research, manage, monitor and report on SEO, social media, content marketing and PPC campaigns. Its collaborative, multi-user features and fast, professional reports make it the software choice of thousands of online marketers worldwide. Raven Internet Marketing Tools, a privately-held Nashville-based company, was founded in 2007. Learn more at http://raventools.com.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Manager, Marketing Communications
SOURCE PR Newswire Association LLC