DALLAS, Aug. 4 /PRNewswire/ -- RAZOR, a Dallas-based marketing agency, has been named Customer Engagement Marketing agency of record for Zipcar, the world's leading car sharing company.  

With more than 400,000 members in urban areas and college campuses throughout the United States, Canada and the United Kingdom, Zipcar offers self-service vehicles by the hour or day to savvy city residents and businesses looking for an alternative to the high costs and hassles of owning a car in the city.

RAZOR will be responsible for customer database management; insight and analytics; customer campaign management, through e-mail, direct marketing and other media; and Web-based application development and social media monitoring.

Leveraging data gathered from Zipcar's social profiles and marketing campaigns, RAZOR will identify and segment the Zipcar customer, allowing Zipcar to engage customers based on individual interest. In turn, Zipcar and RAZOR will be able to optimize communication strategies and generate more profitable, long-term customer relationships.  

"We are very excited to be partnering with RAZOR," said Rob Weisberg, Zipcar's Chief Marketing Officer. "RAZOR manages the science of communicating with customers better than anyone."

"RAZOR is thrilled to be working with an innovator like Zipcar," said Michael Harrison, chief strategy officer, RAZOR. "We're also innovating by uniquely leveraging customer-intelligent marketing to help clients make better decisions to generate results."

"Both RAZOR and Zipcar are passionate about innovation," said Michael Harrison, chief strategy officer for RAZOR. "They are making urban car ownership the exception instead of the rule, and we are uniquely leveraging marketing data to help companies reach their customers more effectively and efficiently."

About RAZOR

RAZOR is a seven-year-old marketing agency that leverages customer intelligence to help marketers make better decisions and generate better results in an increasingly complex selling environment.    RAZOR optimizes customer engagement across all digital and traditional media to increase customer profitability and improves spending effectiveness to increase ROI. The company has grown quickly to projected 2010 billings of $294 million, representing brands such as Nestle Purina, Domino's Pizza, Rent-a-Center, Dave & Buster's, The Cheesecake Factory, Baskin-Robbins and Wendy's. For more information, visit www.razordriven.com.

SOURCE RAZOR

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