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RCR Wireless Partners With Scanbuy to Bring QR Codes to Publications & Events Mobile Barcodes will Give Readers Easier Access to RCR's Line of Products Simply by Scanning with a Camera Phone

NEW YORK, March 22, 2011 /PRNewswire/ -- Scanbuy, Inc. (www.scanbuy.com), the global leader in mobile barcode solutions, today announced that it has partnered with RCR Wireless News (www.rcrwireless.com), the premier news source for the wireless communications industry, to provide ScanLife mobile barcodes for their line of publications and events, including their website, daily eNewsletters and printed special editions. The mobile barcode platform will provide readers fast and easy mobile access to RCR Wireless from anywhere, anytime.

(Photo:  http://photos.prnewswire.com/prnh/20110322/NY69151)

ScanLife QR codes give RCR a tool that will make some of their traditional media more engaging and mobile friendly. The technology will be launched this week at CTIA Orlando, Florida to give visitors all the information from RCR's diverse line of publications without having to search a web browser or pick up a printed edition.  Codes will also link to Twitter feeds, daily newsletters, and new content. ScanLife's barcodes can be updated at any time, giving users the most dynamic news and information by scanning the same barcode at different times.

"The partnership between Scanbuy and RCR Wireless News opens up a new wave of the future," said Mike Wehrs, CEO and President of Scanbuy. "With the 1600% increase in scans last year, more and more people use scanning for everything from getting reviews to obtaining coupons. We are thrilled to be partnering with one of the leaders in the wireless industry, and this is a fantastic way to show how this technology can be used to deliver instant access to content. Plus, RCR Wireless can collect important analytical information about their readers such as what is being scanned most and where they are from."

ScanLife codes have been featured in numerous successful campaigns including Target, Heineken and Verizon.

"Our mission is to connect the industry online, in person, in print, on video and now using mobile phones as a more effective means to distribute content," said Jeff Mucci, Group Publisher of RCR Wireless. "The ScanLife system allows us to instantly distribute all forms of content to our readers without the high cost of print material. Users are given immediate access to the RCR publications straight to their mobile device."

For more information on RCR Wireless News or other mobile barcode campaigns, please visit www.scanlife.com.  To get the free ScanLife application, go to www.getscanlife.com from your mobile browser.

About RCR Wireless News

Founded in 1981, RCR Wireless News provides uncompromising, editorial excellence, while connecting technology companies, in-person, in print, and online, with their industries, their customers and talent using its portfolio of publications, websites and events. RCR Wireless News is owned by Arden Media Company, which through its properties, RCR Wireless News, ITjobs.net, and TelecomCareers, pairs credible industry information with measurable sales and recruitment lead generation programs to procure customers and talent. For more information, visit www.RCRWireless.com.

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.

Contact:
Kathrine Dela or Valerie Christopherson for Scanbuy
Global Results Comms (GRC)
+1 949 608 0276 (ph)
scanbuy@globalresultspr.com

Jeff Mucci for RCR Wireless
RCR Wireless
+1 512 431 8912 (ph)
jmucci@ardenmediaco.com

SOURCE Scanbuy, Inc.



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