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Rdio Drives Social Music Discovery for The Recording Academy®'s MusicMapper Microsite and Application

Rdio Chosen for Its Innovative Approach to Social Music Discovery

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SAN FRANCISCO, Jan. 24, 2011 /PRNewswire/ -- Rdio, the unlimited, on-demand social music service from the founders of Skype, today announced they have partnered with The Recording Academy® on the release of the MusicMapper microsite and application (http://musicislifeismusic.com/), currently available for download on iPhone and Android phones. Launched in anticipation of the 53rd Annual GRAMMY Awards®, the app – part of this year's GRAMMY ad campaign, Music Is Life Is Music – allows music lovers to follow their favorite artists' musical journeys and start sharing their own. Within the application, Rdio powers the music search functionality as well as supplies album art and 30-second excerpts of songs tagged by users of the application.

"It's extremely validating to have a prestigious organization like The Recording Academy ask Rdio to partner with them on powering the content in their social music discovery application," said Drew Larner, CEO of Rdio. "We have always believed that music is about sharing experiences and we're glad that industry leaders recognize Rdio as a leader in social music discovery."

"The Recording Academy is proud to provide music fans with content from Rdio's vast catalogue through our MusicMapper application and Music Is Life Is Music microsite," said Evan Greene, CMO, The Recording Academy. "Rdio proved to be a great partner in this year's GRAMMY campaign given their like-minded emphasis on the social and mobile music experience, and we're grateful for their partnership and collaboration."

In addition to following the musical journeys of famous artists, the MusicMapper application also allows fans to easily create a personal audio autobiography by tagging songs and stories to physical locations. Users can then share their songs and locations through Facebook and Twitter or view the tags and stories of others from within the MusicMapper application or online at MusicIsLifeIsMusic.com. The application also provides a direct link to each song within Rdio where Rdio subscribers can listen to the complete song, add it to their collection or playlists, or sync it to their mobile phone for offline playback.

About Rdio

Rdio is an unlimited, on-demand social music service from the founders of Skype. Rdio brings music alive by letting subscribers listen to as many songs as they want, anytime, anywhere, and discover and share new music with friends. Rdio was founded by Janus Friis with Niklas Zennstrom. Funding was received from Atomico, a leading technology investment group. For more information please visit www.rdio.com.

About The Recording Academy

Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, join the organization's social networks as a Twitter follower at www.twitter.com/thegrammys, a Facebook fan at www.facebook.com/thegrammys, and a YouTube channel subscriber at www.youtube.com/thegrammys.

SOURCE Rdio



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