Re-Mind Partners with TubeMogul for Programmatic Buying of Video Ads
The top French agency will leverage TubeMogul's platform to combine the scale and efficiency of real-time media buying with the branding power of video advertising
PARIS, May 14, 2013 /PRNewswire/ -- Re-Mind, the top independent digital media agency in France, announced a partnership with TubeMogul today. The agency will leverage TubeMogul as its default option for programmatic buying of video ads.
The partnership comes on the heels of TubeMogul's announcement that it is now integrated with one of France's largest premium video marketplaces. France is also seeing rapid growth in brand marketers interested in programmatic buying.
Built to meet the specific goals of brand advertisers, TubeMogul's platform gives Re-Mind total control over the exact audiences that are seeing an ad at all times, with real-time data to inform media strategy and optimization. Each ad unit is customizable, with options to add interactive elements. In addition, Re-Mind's clients will also be able to leverage BrandSights, TubeMogul's tool for precisely measuring lift in message association, purchase intent and more.
Re-Mind, the first independent French digital agency, is eager to hit the ground running. "When it comes to our clients, branding goals are paramount, making TubeMogul's first-class platform a great partner. We look forward to pushing the boundaries of what is possible in programmatic branding, with a fully transparent partner on the edge of AdExchange technology" said Benjamin Grumbach, Re-Mind Managing Director and Partner.
Franck Farrugia, Re-Mind's founder & CEO, adds: "From today, thanks to TubeMogul, we'll be able to combine brand and performance objectives, through premium video ads, enriched by first party data with as many scenarios we need."
"There is huge opportunity for programmatic buying in France where many of the country's top publishers are on board with the private exchange model," explained Marc Galens, VP International at TubeMogul. "We are pleased to partner with Re-Mind to continue this transformation."
Re-mind, membre de l'UDECAM et 1ère agence media digitale indépendante, intervient en conseil media, achat et optimisation sur l'ensemble de la chaîne digitale (mobile, web, AdExchange, SEA, performance, TV connectée, etc.). Les principaux clients de Re-mind : Winamax, Look Voyages, Playstation,Weight Watchers, NRJ Mobile, Buyster, etc.
TubeMogul is the leader in programmatic brand marketing. The world's largest brands and agencies centralize their video advertising on TubeMogul's enterprise platform. Created specifically for brand marketers, TubeMogul's platform enables the execution of scalable digital video campaigns, while providing the measurability and accountability marketers demand. Founded in 2006, TubeMogul is based in Emeryville, CA with offices in New York, London, Tokyo, Singapore, Sydney, Toronto, Chicago, Detroit, Austin and Los Angeles.
For more information, contact:
David Burch, Director of Communications
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