MOUNTAIN VIEW, Calif., Jan. 12, 2016 /PRNewswire/ -- Reach Analytics, predictive marketing cloud company that provides qualified B2C leads and prospects, announced today that it raised an A1 Round of investment lead by existing investors. The new funding will be used to finalize development of its cloud offering that will enable sales and marketing professionals to identify and acquire leads and prospects with the right profile for their product portfolio — directly and in mere minutes. Bruno Delahaye, CEO, says, "While the predictive marketing space for B2B companies evolved tremendously over the last five years, the B2C marketing space has not seen the same transformation. Reach Analytics is rapidly advancing on bringing those transformations to market within a few short months."
This new investment solidly positions Reach Analytics to deliver on its vision for the predictive cloud service and, in turn, strengthen its go-to-market strategy. Tim Dibble, managing partner of Alta Equity Partners, says, "With a strong existing base of blue-chip customers in Insurance, Banking, Retail and Healthcare, Reach Analytics is in a pole position to take an early lead in the B2C cloud predictive space." Greg Mulligan, further states that "I have worked in financial industries for more than 20 years and it is clear to me that Reach Analytics' new predictive offering will provide a perfect solution for this sector — especially for mid-size companies. The potential for similar-sized companies within other industries such as Retail, Automotive, Insurance, and Non-Profits seems to be at least as strong."
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SOURCE Reach Analytics