Reach Media and Radio One, Inc. Combine Their Network Programs to Create the Leading African-American Network Radio Company Top Urban Radio Talent Tom Joyner, Rickey Smiley, Russ Parr, Yolanda Adams, Reverend Al Sharpton, Warren Ballentine, CoCo Brother are United Under the Reach Media Umbrella

DALLAS, Dec. 3, 2012 /PRNewswire/ -- Radio One, Inc. will consolidate its Syndication One Urban programming line-up with Reach Media, Inc. in 2013. The assembly of top talent, programming and prime national advertising inventory make Reach Media the leading radio network with the ability to speak directly to the African-American audience. In 2013, Reach Media will use its strong affiliate lineup and relationships with leading Urban stations to also launch a new network. Reach Media's new network is expected to be in the top tier of radio networks and have one of the largest African-American audiences of any radio network. Reach Media will expand its dedicated sales and marketing staff to sell the radio network advertising inventory along with web and event sponsorships. In making the announcement, Radio One CEO and President Alfred Liggins and Reach Media CEO David Kantor also disclosed that Radio One would increase its ownership stake in Reach Media from 53% to 80%. 

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The combination will consolidate several of the largest Urban formatted shows into the same company. Its foundation is the leading Urban talent that includes Tom Joyner, Rickey Smiley, Russ Parr, Yolanda Adams, Reverend Al Sharpton, Warren Ballentine and CoCo Brother. Future plans include the acquisition and development of additional popular Urban talent.

Radio One CEO and President, Alfred Liggins addressed the opportunity stating, "Radio One has a commitment to be the leader in radio and online programming with compelling entertainment and information for the African-American audience. Combining our assets under Reach Media offers an incredibly broad platform for affiliate stations and advertisers to connect with our loyal audience."

David Kantor, Reach Media CEO stated, "In bringing together the most compelling Urban programming in radio, we've created a platform that can focus on outstanding talent for our affiliates and the delivery of an incredibly responsive consumer base. We look forward to expanding our offerings and becoming the primary radio network for advertisers to reach African- Americans."

Reach Media will also represent sponsorship and integrated marketing opportunities created by its talent including online content, events and community initiatives.

About Reach Media, Inc.
Reach Media, Inc. was founded in 2003 by Tom Joyner and David Kantor. It is a cross-platform media company featuring radio, online, events and initiatives relevant to the African-American community. The company provides the nation's #1 syndicated urban morning show, The Tom Joyner Morning Show, which airs in more than 105 markets reaching nearly 8 million listeners, distinguishing itself over the years as continuously giving back to its audience with quality programming, highly popular promotions, special events and philanthropy. Joyner's website, BlackAmericaWeb.com, has more than 1.5 million registered users and delivers news with exclusive reports as well as interactive elements with on demand audio. Reach Media, Inc. also executes The Allstate Tom Joyner Family Reunion, The Tom Joyner Foundation Fantastic Voyage Cruise and Tom Joyner's Take a Loved One to the Dr. Day health initiative.

About Radio One
Radio One, Inc. is a diversified media company that primarily targets African-American and urban consumers. The company is one of the nation's largest radio broadcasting companies, currently owning and/or operating 55 broadcast stations located in 16 urban markets in the United States. As a part of its core broadcasting business, Radio One operates syndicated programming including the Russ Parr Morning Show, the Yolanda Adams Morning Show, the Rickey Smiley Morning Show, CoCo Brother Live, CoCo Brother's "Spirit" program, Bishop T.D. Jakes' "Empowering Moments", the Reverend Al Sharpton Show, and the Warren Ballentine Show. The Company also owns a controlling interest in Reach Media, Inc. owner of the Tom Joyner Morning Show and other businesses associated with Tom Joyner. Beyond its core radio broadcasting business, Radio One owns Interactive One, an online platform serving the African-American community through social content, news, information, and entertainment, which operates a number of branded sites, including News One, UrbanDaily, HelloBeautiful, Community Connect Inc., an online social networking company, which operates a number of branded websites, including BlackPlanet, MiGente, and Asian Avenue. In addition, the Company owns a controlling interest in TV One, LLC, a cable/satellite network programming primarily to African-Americans.

SOURCE Radio One, Inc.



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