SYDNEY, Sept. 2, 2013 /PRNewswire/ -- By implementing an effective online marketing solution with our experienced Internet Marketing Consultant, Adrian Vermeulen, CEO of the St George Motor Boat Club and Waterfront Function Centre, couldn't be happier. The results he has received from his ReachLocal online marketing campaign have far surpassed any expectations as well eradicating any doubts in utilising online marketing as a viable solution to generating more business.
Nowadays, if a client is a CEO or a Club Manager, he/she typically wouldn't have time to spend on a social media and marketing strategy, Adrian explains. The ReachLocal Internet Marketing Consultant acts as a personalised manager to look after that section of the business for their client.
The St George Motor Boat Club offers Dining and Catering facilities as well as providing Reception and Conference Venues, and of course their state-of-the-art Marina for boating enthusiasts. They have a great relationship with their ReachLocal Internet Marketing Consultant. Adrian is impressed with the way his consultant can take his layman's terms and reproduce that information back onto the St George Motor Boat Club website with fantastic results.
Adrian had a new website and domain name created when they first began their online marketing campaign with ReachLocal in 2011, so they really did start from scratch. ReachLocal's Internet Marketing Consultant worked closely with the web design and development team to ensure that the website was in line with the strategy and objectives of the campaign. They looked at a clear call to action, visible above-the-line content for the time-poor consumer and engaging easy-to-understand content. Additionally, ReachLocal recommended a TotalLiveChat widget on the website to further assist with conversions on the website. ReachLocal studies and testing have found a 30% average increase in leads to the advertiser when a live chat widget is added to the advertiser's website. This is because the live operators on the other side of the message box are designed to engage with the website visitor at all hours of the day and collect their details to form a qualified lead.
ReachLocal has wholly optimised St George Motor Boat Club's web presence. Before starting their ReachLocal campaign, the Club had a fair amount of traffic through their website with very little measurable return. What they have now are their leads actually turning into sales.
The ReachLocal reporting is extremely important to Adrian, who fancies himself as a bit of an analyst. Having daily, weekly and monthly reporting at a client's fingertips is very impressive and highly useful for measuring ROI. Each week, ReachLocal has delivered for St George Motor Boat Club an average of 23,000 impressions and a click through rate 1.72%. This resulted in an average of 17 leads each week via the phone, which is an average cost per lead of A$34.67. Plus, the club received an additional 115 inquiry forms submitted each week via the website. With a modest campaign budget of A$2,250 each month, it is clear to see where investment is strong! Adrian concluded that he has received a 400% return on his advertising investment.
SOURCE ReachLocal Australia