PR Newswire: news distribution, targeting and monitoring
2014

Reader's Digest Reveals the "Best of America" -- From People to Watch to Must-Visit Towns -- In May Issue, rd.com and iPad App

2011 EDITION OF POPULAR ANNUAL ISSUE FEATURES FIRST ROUND "WE HEAR YOU AMERICA" PRIZE WINNERS

VOTING CONTINUES THROUGH MAY 16 IN SECOND PHASE OF "WE HEAR YOU AMERICA" CONTEST OFFERING TOWN STIMULUS PACKAGES

Share with Twitter Share with LinkedIn

NEW YORK, April 12, 2011 /PRNewswire/ -- Where can you find the best hot dogs in the USA? What are the best town names? Where are the nation's best natural vistas? What are the country's best eccentric competitions? Reader's Digest, known for simplifying and clarifying the topics that matter most to its readers, dedicates its May issue to the "Best of America."

(Photo: http://photos.prnewswire.com/prnh/20110412/NY80883 )

As Reader's Digest celebrates the "Best of America," the second phase of its "We Hear You America" online contest at rd.com continues through May 16, with a total of $7.5 million in financial and promotional support for towns and cities across the U.S.

"There is so much to celebrate in America, and in this challenging economic climate, it's important to remember the people, places and things that make our country so unique and wonderful," said Peggy Northrop, Global Editor-in-Chief, Reader's Digest. "In the 2011 edition of our annual 'Best of America' issue, we spotlight the natural beauty of our landscapes, the strength of ordinary people doing extraordinary things, and, of course, our collective sense of humor.  Yes we even have mashed potato wrestling in the USA!"

Featured in this issue are the 10 prize-winning towns from the first round of cheering in the Reader's Digest "We Hear You America" contest, the national grassroots campaign providing financial and promotional support to American towns hurt by the recession. Complementing the online contest at rd.com that encourages people to "cheer" or vote for their towns in order to win "stimulus packages," is the 100 towns in 100 days RV tour, hosted by supermodel Niki Taylor, which began January 18 and continues through May 12, with the final stop in Manchester, NH. Many of the towns that hosted the RV tour are featured in the "Best of America" issue.

The next top 10 winning towns in this second phase of the contest, which began on March 8, and continues through May 16, will receive funds ranging from $10,000 to the Grand Prize of $40,000, plus promotional support through coverage in Reader's Digest outlets that include the 30 million-readership strong, flagship magazine, rd.com (with more than two million unique visitors each month), Reader's Digest Special Interest Publications and the new Reader's Digest iPad app.

Following are highlights from The Reader's Digest May 2011 Best of America issue available in the magazine, on rd.com and on the iPad app:

  • Best Cheering Section: Grand Marais, MI Grand Prize winner of the "We Hear You America" contest; Runners Up:  Fairbury, IL; Genoa, NE; Albion, MI; Ainsworth, NE; St. Johns, MI; Louisville, KY; Greensboro, NC; Manchester, NH; and Jacksonville, IL
  • Best People (includes): NYC's Rosie Perez (Best Art Teacher), Boise's Drew Johnson (Best Sojourner), Texas' Ryan McGuire (Best Wingman), Wyoming's Leola Didier (Sweetheart of the Rodeo), Salt Lake City's Emily Newman (Best Rescue Squad), and Chicago's Gabriel Levinson (Best Wheeler-Dealer)
  • Best Town Names – Find out where Mars Chunky, Looneyville, Jolly Dump, Monkey's Eyebrow, and Eek are located
  • Best Landscapes – Hint: They're in Arizona, Oregon, Utah and Washington state.
  • Best Spectacles – Unusual collections abound in Pittsburgh's Carnegie Science Museum, Alexandria, VA.'s National Inventors Hall of Fame, Oklahoma City's National Cowboy & Western Heritage Museum, and Baltimore's American Visionary Art Museum
  • Best Place to Work – Hint: It's in North Carolina
  • Best Hot Dogs – (Midwest) Gene & Judy's, River Grove, IL, (West) Aqui Con El Nene,  Tucson, AZ, (East) Flo's Hot Dogs, Cape Neddick, ME, and (South) Pulliam's Barbeque, Winston-Salem, NC
  • Best Throwdowns - World Championship Cow Chip Throw (Beaver, OK), Mashed Potato Wrestling (Barnesville, MN), West Virginia Roadkill Cook-Off (Marlinton, WV), National Hollerin' Contest (Spivey's Corner, NC), and Peter's Clam Bar Cherrystone Clam Eating World Championship (Island Park, NY)
  • Best "Green" Town – Greensburg, KS. When this Kansas farm town was destroyed by a tornado, the citizens voted to rebuild it as the most energy-conscious resource-savvy place in America

Highlights from Reader's Digest "Best" poll on Facebook featured in May issue:

  • Most Lovable College Mascot – #1) Purple Cow, Williams College; #2) Fighting Pickle, University of North Carolina School of the Arts; #3) The Blue Blob, Xavier University; #4) Peter the Anteater, University of California, Irvine
  • Coolest Car Names - #1) Ford Mustang, #2) Dodge Viper, #3) Corvette Stingray, #4) Plymouth Barracuda

About RDA

RDA is a global media and direct marketing company that educates, entertains and connects more than 130 million consumers around the world with products and services from trusted brands. With offices in 44 countries, the company reaches customers in 78 countries, publishes 90 magazines, including 50 editions of Reader's Digest, the world's largest-circulation magazine, operates 83 branded websites and sells nearly 40 million books, music and video products across the world each year. Further information about the company can be found at www.rda.com.

CONTACT: Karen Reynolds, Reader's Digest karen_reynolds@rd.com  646-293-6153
Sal Cataldi, Kaitlin Lindsey, Cataldi Public Relations 212-244-9797
sal@cataldipr.com; kaitlin@cataldipr.com

SOURCE Reader's Digest



RELATED LINKS
http://www.rda.com

Featured Video

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.

View and download archived video content distributed by MultiVu on The Digital Center.

Share with Twitter Share with LinkedIn
 

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

 
 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

 
 

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.

 
Area to test

Online Member Center

Not a Member?
Click Here to Join
Login
Search News Releases
Advanced Search
Search
  1. PR Newswire Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire
  5. Send a News Release