Ready, Set, Invent! Good Housekeeping And Edison Nation Team Up To Find The Next Great Consumer Product
Nationwide Search Kicks Off on EdisonNation.com/GoodHousekeeping
Innovative Reader-Submitted Ideas to Be Selected for Development and Production
NEW YORK, Oct. 24, 2012 /PRNewswire/ -- Good Housekeeping has been a source of trusted advice, solutions and guidance for more than 125 years. From its V.I.P (Very Innovative Product) Awards, recognizing life-changing, time-saving inventions that solve everyday problems, to the top toys and the best anti-aging makeup, the magazine is always looking for breakthroughs, evaluating thousands of products each year in the Good Housekeeping Research Institute, its state-of-the-art testing laboratory staffed by scientists and engineers. Now, Good Housekeeping is teaming up with Edison Nation®, an idea-to-shelf product developer and online inventor community, to launch a nationwide search for the next Big Idea in consumer products.
Readers may submit ideas with images, sketches and video at www.EdisonNation.com/GoodHousekeeping. Submissions should be unique, and may include product ideas in categories such as personal care, baby and childcare, beauty, fitness, sports and outdoor recreation, travel, storage and organization, cooking, kitchenware and food prep gadgets and accessories, home and bath, lawn, garden and tools, pet products, tech, and textiles.
"We evaluate thousands of products in the Good Housekeeping Research Institute, and each year, a few stand out as true game-changers – products that make our lives easier, save time and money, or just make everyday tasks more fun," said Rosemary Ellis, editor in chief of Good Housekeeping. "Now, we're turning to our readers to find the next great consumer product idea."
"Edison Nation specializes in helping everyday people bring their product ideas to store shelves, and we're thrilled to partner with Good Housekeeping on an opportunity to take consumers' 'aha' moments to the next level," said Louis Foreman, chief executive, Edison Nation.
When developing submissions, readers are encouraged to consider the following:
- Does the product solve a common problem?
- Can the product be explained or demonstrated in a visually interesting manner?
- Does the product have widespread appeal?
- Will consumers find the product's promise believable?
- Does the product have the potential to provide ongoing sales (refills, supplies, etc.)?
The deadline for submissions is January 14, 2013. Edison Nation's team of product review experts will review and research each idea submitted, and those that are selected for development will be brought to market by Edison Nation and Good Housekeeping, with the inventor sharing in the royalties.
To learn more about the search and submit your idea, visit www.EdisonNation.com/GoodHousekeeping.
About Good Housekeeping
Founded in 1885, Good Housekeeping magazine (www.goodhousekeeping.com) reaches 21 million readers each month. In addition to the print title, there is The Good Housekeeping Research Institute, the consumer product evaluation laboratory of Good Housekeeping magazine. Founded in 1900 and continuing today with the same mission, the Research Institute is dedicated to improving the lives of consumers and their families through education and product evaluation. Only products evaluated by the Good Housekeeping Research Institute can be accepted for advertising in the magazine, and thereby become eligible to display the Good Housekeeping Seal, the hallmark that provides assurance to readers that the products advertised in the magazine are backed by a two-year limited warranty against being defective, with specified exceptions. In 2009, the Green Good Housekeeping Seal was introduced as an environmental overlay to the primary Seal. It offers consumers guidance to help them choose products that are exercising environmental responsibility on a wide range of criteria. Readers can also interact with the brand on the digital front, with Good Housekeeping mobile (m.goodhousekeeping.com), at Goodhousekeeping.com and through its GH@Home and Anti-Aging Beauty Shopper iPhone apps. In addition to its U.S. flagship, Good Housekeeping publishes 11 editions around the world. Good Housekeeping is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com), the largest publisher of monthly magazines in the U.S. (ABC 2011) which reaches 82 million adults (Spring 2012 MRI). Follow Good Housekeeping on Facebook, Twitter, Pinterest and on the Inside the Institute blog.
About Edison Nation®
Edison Nation is a product design and development group with expertise in the consumer, industrial and medical space. Edison Nation operates EdisonNation.com, an online community for innovators, Everyday Edisons, an Emmy® Award-winning series on public television, and Inventors Digest, a top trade publication dedicated to the study of business and innovation. Edison Nation utilizes corporate relationships with the country's top retailers, manufacturers and ASOTV companies to bring independent inventor-driven ideas to market. Products can be found in all major mass retailers across the country. Edison Nation was founded in 2005 and is headquartered in Charlotte, N.C. For more information, please visit www.edisonnation.com.
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