WEST CHESTER, Pa., June 26, 2013 /PRNewswire/ -- Talk about a show stopper! Two of the hottest hosts in live television – Kelly Ripa and Lisa Robertson – appear in both print and television public service announcements promoting "QVC Presents Super Saturday LIVE" on QVC Saturday, July 27 at 2 PM (ET), with net proceeds benefitting Ovarian Cancer Research Fund (OCRF).
Both longtime supporters of OCRF's "celebrity garage sale" in the Hamptons, Ripa who is best known as the co-star of "LIVE with Kelly and Michael", will once again serve as its host while Robertson will take viewers inside the prestigious event during the "QVC Presents Super Saturday LIVE" broadcast.
QVC began broadcasting from the exclusive Super Saturday sale in 2006 to help bring the fun and excitement of the event to its 100 million U.S. households, while also offering its viewers premier fashion, beauty, jewelry, accessories and home items for HALF the manufacturer's suggested retail price*, with net proceeds benefitting OCRF.
"It has been a pleasure to host this exciting show since the beginning and watch it rapidly grow into one of our highest viewed programming events," said Robertson. "For me, personally, it has been amazing to be a part of such an important cause. If even one woman benefits from our broadcast then I feel that we have made an impact in helping to build awareness for this difficult- to-diagnose disease."
Often undetected in the early stages due to lack of specific testing, Ovarian Cancer is the leading cause of death from gynecologic cancers in the United States and is the fifth leading cause of cancer death among American women. QVC's PSA campaign was designed to bring more awareness to this often "masked" disease and, thanks to Ripa and Robertson, spread the word to other women that could be affected.
"QVC continues to be one of our greatest supporters and we are so thankful to Kelly and Lisa for continuing the fight this year to help bring attention to the importance of research for Ovarian Cancer," said Audra Moran, CEO, OCRF. "We look forward to QVC's involvement again this year and, of course, the amazing awareness that their broadcast brings to the event."
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: LINTA), is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 250 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. West Chester, Pa.-based QVC has shipped more than a billion packages in its 26-year history and the company's website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
Ovarian Cancer Research Fund (OCRF) is the oldest and largest charity in the United States funding ovarian cancer research. Our mission is to fund scientific research that leads to more effective identification, treatment, and ultimately a cure for ovarian cancer, as well as related educational and support initiatives. Each year there will be approximately 22,000 new cases of ovarian cancer in the United States, and about 15,500 women will die of the disease. Currently there is no effective means of early detection.
Since 1998, OCRF has awarded 195 grants to scientists at more than 63 leading medical centers in the U.S., an investment of over $50 million for ovarian cancer research. Thanks to the generosity of our donors, OCRF-sponsored investigators are developing innovative strategies for early detection; exploring the genetics that increase risk for ovarian cancer; understanding the underlying molecular biology of the disease; identifying new and better targets for treatment; and deciphering how and why ovarian cancer spreads, and how to stop it. To learn more or join us in the fight, please visit www.ocrf.org.
*The manufacturer's suggested retail price is based upon the suppliers' representation of value. No sales may have been made at these prices.
SOURCE QVC, Inc.