ReadyTalk and Kapost Partner to Make Webinars More Accessible for Content Marketing Integration enables better use of live and recorded webinars for content marketing and lead nurturing
DENVER, Feb. 21, 2013 /PRNewswire/ -- ReadyTalk today announced integration with Kapost, a content marketing platform, making webinars available as a component in content marketing and lead nurturing campaigns through the Kapost platform.
The integration enables users to leverage Kapost to plan, produce, promote and analyze webinar content and its effectiveness from a single platform. Webinars are available alongside other marketing content, allowing organizations to eliminate manual tasks and improve workflows.
"There are several opportunities to create content and communicate your key messages for your webinar, from the invitation to the follow-up email to driving prospects to view the recording, however, the development and management of these assets can be time consuming," said Jodi Dey, director of marketing, Kapost. "This integration increases efficiency by enabling stakeholders to provide input on webinar-related content from a single platform while giving marketers better insight and tools for webinar management."
With this integration, ReadyTalk, a leading provider of audio conferencing, web conferencing, webinars and web events, becomes the only webinar provider to directly integrate with a content marketing platform. Today's announcement follows on the heels of ReadyTalk's successful integrations with Eloqua, Marketo, Pardot, SurveyGizmo and other marketing platforms.
"ReadyTalk recognizes the value of live and recorded webinars as a valuable piece of content that can contribute to marketing campaigns in many ways," said Beth Toeniskoetter, ReadyTalk product marketing manager. "Integrating webinars directly with marketing platforms provides marketers with a greater return on their webinar investment and makes additional content available for marketing programs and campaigns."
Benefits of the ReadyTalk and Kapost integration include:
- Target Your Audience: Using Kapost's tools, target your webinar audience based on buyer persona, buyer stage or campaign type to ensure the right audience for the web event.
- Create Visibility and Transparency: Key stakeholders can have visibility and provide input into webinar content and activities directly from Kapost.
- Measure Success: Access webinar attendance data and see how it contributes to the overall success of a marketing campaign.
- Extend ROI: Webinar recordings are easily imported into Kapost immediately after the live event for use in future campaigns.
- All-in-One Editorial Calendar. Marketers using Kapost's editorial calendar to plan blog posts, email campaigns, white papers and eBooks can plan and manage webinars through the calendar too.
Customers can begin to manage webinars through the platform immediately. There is no charge for using the integration but it does require active ReadyTalk and Kapost accounts. For more information on the integration, visit www.readytalk.com/kapost.
For more information about ReadyTalk's audio and web conferencing offerings, including professional services and support for webinars, please visit www.readytalk.com.
Founded in 2000 and headquartered in Denver, Colo., ReadyTalk delivers audio and web conferencing services that empower customers to successfully conduct audio and web conferences of all sizes—from ad hoc meetings to large webinars. ReadyTalk combines ease of use with sophisticated marketing tools to increase audience engagement, event ROI and meeting productivity. Unlike other services, ReadyTalk gives customers a full suite of tools for training, collaboration, webinars and more. You'll always have access to the right features when you need them, no need to upgrade to another product. Please call toll free 800.843.9166 or visit www.readytalk.com for more information.
Kapost is the leading provider of content marketing software for medium to large businesses. Our system manages the ideation, production, distribution and analysis components of the content marketing process, so marketers can efficiently and successfully operate their own content marketing machine, driving new business at lower cost.
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