ReadyTalk Integrates with ExactTarget for More Efficient, Effective Webinars

DENVER, July 16, 2013 /PRNewswire/ -- ReadyTalk, a provider of audio and web conferencing and webinar technology, today announced the availability of the ReadyTalk application for ExactTarget HubExchange, which enables marketers who run lead generation webinars to use ExactTarget for event emails, registration, and follow-up while conducting their live web events with ReadyTalk.

ReadyTalk for ExactTarget HubExchange saves time and improves lead conversion rates for webinar programs. The application meets the needs of customers who use webinars as a key component in marketing campaigns and lead generation efforts while leveraging ExactTarget for better customizability and deliverability of event-related emails.

"By integrating with ExactTarget, marketers can improve webinar ROI by eliminating tedious, manual processes and automatically driving timely and relevant follow-up for higher lead conversion," said Beth Toeniskoetter, product strategist at ReadyTalk. "This integration offers the best of both worlds—ExactTarget for event-related emails and registration and ReadyTalk for sharing content and interacting with your audience."

The application enables marketers to leverage ExactTarget for webinar invitations, registration, confirmations, reminders, and timely follow-up while eliminating tedious manual processes. The ReadyTalk app for ExactTarget HubExchange allows marketers to:

• Use existing ExactTarget templates or out-of-the-box templates provided by ReadyTalk for all event-related emails and registration to get up and running quickly, while maintaining brand look-and-feel.
• Increase webinar attendance rates by making it easy for registrants to add the event to their calendar. ReadyTalk includes an ICS file that contains the registrant's unique 'Join Meeting' link in confirmation and reminder emails sent from ExactTarget.
• Easily link a recording into ExactTarget immediately after a live event, so that the recorded content can be used in follow-up emails to attendees and no-shows.
• View key metrics for events in the HubExchange application like email sends and open rates along with webinar registration and attendance.

HubExchange is ExactTarget's app marketplace that enables technology providers to build and deliver integrated applications within ExactTarget's Interactive Marketing Hub. Much like a consumer purchases and downloads apps on a smartphone, HubExchange enables marketers to access and install ExactTarget and third-party developed digital marketing apps, making it easy to integrate new features or marketing solutions to power marketing campaigns from within ExactTarget.

To learn more about ExactTarget HubExchange visit www.HubExchange.com.

ReadyTalk for ExactTarget HubExchange is free and available today in the HubExchange.  For additional information and a demo, visit: http://www.readytalk.com/products-services/integrations/marketing-services/exacttarget.

For more information about ReadyTalk's audio and web conferencing offerings, including professional services and support for webinars, please visit www.readytalk.com, or on Twitter and Facebook.

About ReadyTalk
Founded in 2000 and headquartered in Denver, Colo., ReadyTalk delivers audio and web conferencing services that empower customers to successfully conduct audio and web conferences of all sizes – from ad hoc meetings to large webinars.  ReadyTalk combines ease of use with sophisticated marketing tools to increase audience engagement, event ROI and meeting productivity. Unlike other services, ReadyTalk gives customers a full suite of tools for training, collaboration, webinars and more. You'll always have access to the right features when you need them, no need to upgrade to another product. Please call toll free 800.843.9166 or visit www.readytalk.com for more information.

SOURCE ReadyTalk