SOUTH SAN FRANCISCO, Calif. and MODESTO, Calif., Nov. 12, 2015 /PRNewswire/ -- The California Milk Advisory Board (CMAB) today revealed its "Adventures in Real Food" Rose Parade® float design that will bring-to-life a celebration of Real California Milk with a colorful display of flowers, animation, music and young California dairy leaders. Keeping with the parade's "Find Your Adventure" theme, the CMAB's float recognizes that culinary adventures start with dairy – from the cheese that tops our favorite pizza pies to the ice cream that turns a banana into a celebration – all provided through the state's more than 1,400 dairy farm families.
"The Rose Parade is a California icon that dates back more than 100 years, with a history as rich as California's 200-year-old dairy tradition," said John Talbot, CEO of California Milk Advisory Board. "What better way to showcase the milk and dairy products that make California the number one dairy state while aligning with our new 'Return to Real' ad campaign in support of Real California dairy foods and the dairy farmers who help bring them to the table."
The "Adventures in Real Food" float will show how consumers can find adventure on their plate with an exciting meal or by being outdoors with the people and foods they love:
- The float will feature a flowing river of milk rapids cascading over California's rolling hills and valleys.
- Float riders will maneuver these rapids with ease by rafting atop a gooey, buttery grilled cheese sandwich; boating aboard a baked potato topped with butter and sour cream; and riding on a pizza pie paddleboard oozing with cheesy Mozzarella and Provolone cheeses.
- At the back of the float, a premium Cheddar cheese wheel represents the warm California sun, which shines happiness upon the scene.
- Adding to this delight, at the front of the float, is a banana split "satellite" unit featuring two scoops of California ice cream goodness with a cherry on top, while a bowl of creamy yogurt and a variety of savory cheeses and butter complete the scene.
Float riders will represent some of the "Real People" essential to the dairy industry and who make California the Land of Milk & Sunny – including young dairy leaders from the Future Farmers of America (FFA), California Holstein Association, junior members of the California Jersey Cattle Association and California Dairy Princess ambassadors.
Viewers can watch the float make its debut in the parade on January 1, 2016, and see it up close at the Showcase of Floats on January 1-3 in Pasadena, California.
About the California Milk Advisory Board
The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state's more than 1,400 dairy families. With headquarters in South San Francisco and Modesto, the CMAB is one of the largest commodity boards in the United States. The CMAB executes advertising, public relations, research and retail and foodservice promotional programs on behalf of California dairy products, including Real California Milk and Real California Cheese. For more information about California dairy products, visit www.RealCaliforniaMilk.com, like Real California Milk at Facebook.com, follow at Twitter.com, pin at Pinterest.com and follow on Instagram.
About the Tournament of Roses®
The Tournament of Roses is a volunteer organization that annually hosts the Rose Parade®, the Rose Bowl Game® and a variety of associated events. Nine hundred thirty-five volunteer members act as ambassadors of the organization and contribute upwards of 80,000 hours of manpower each year. The 127th Rose parade presented by Honda and themed "Find Your Adventure," will take place Friday, January 1, 2016, followed by the 102nd Rose Bowl Game presented by Northwestern Mutual. Learn more at www.tournamentofroses.com and on Facebook, Twitter, Instagram and YouTube.
SOURCE California Milk Advisory Board