Real Dunder Mifflin Brand Joins Scranton's "the Office" Wrap Party
Once-fictional, now-thriving brand boosts Scranton bash for cast, writers and fans
"The Office" one-hour series finale airs Thursday, May 16 at 9/8c on NBC
LINCOLNSHIRE, Ill., May 3, 2013 /PRNewswire/ -- Quill.com announced today that Dunder Mifflin, the de-fictionalized brand from "The Office", has signed on as a "friend" of "The Office" Wrap Party, which is being held May 4 in Scranton, Pa., where the long-running sitcom that inspired the brand is based.
The event, which includes a behind-the-scenes roundtable, a parade and street festival and a farewell celebration, is being attended by a number of the show's stars, writers and creators. Dunder Mifflin products will have a significant presence throughout the festivities.
"The Dunder Mifflin brand's momentum proves that it will be one of the show's enduring legacies," said Paul Bessinger, Director of Innovation. "We want to remind people that, while first-run episodes may be ending, a growing list of thousands of companies continues to have a little bit of 'The Office' in their office."
Launched in late 2011, the Dunder Mifflin brand has grown into one of the most successful brands in the office-supply industry. Its flagship copy paper has consistently ranked in the top five out of more than 100,000 SKUs on Quill.com, success that inspired the brand to expand beyond copy paper into ruled pads, Sharpies, Sticky Squares, storage boxes, Dixie cups and other products late in 2012. The brand's distribution expanded from the U.S. into Canada earlier this year. The NBCUniversal-Quill agreement was brokered by Joy Tashjian Marketing Group, L.L.C., licensing representative for NBCUniversal Television Consumer Products Group.
All of the products can be viewed, or ordered, at www.quill.com/dundermifflin.
Founded in 1956 and headquartered in Lincolnshire, IL, Quill.com serves the needs of over a million small to medium sized businesses. As a premier business to business office products provider, Quill.com sells everything from paper and ink and toner to cleaning supplies and technology with 24-hour-a-day access to more than 100,000 business essentials. Introduced in 1996, Quill.com was one of the first successful Web sites launched in the office products industry and has been a wholly-owned subsidiary of Staples, Inc., since 1998.
About NBCUniversal Television Consumer Products Group
NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.
Formed in 1998 by noted licensing executive Joy Tashjian, Joy Tashjian Marketing Group, LLC (JTMG) specializes in implementation and strategic retail development for entertainment and fashion trademarks. In 2012, JTMG was named among the country's Top 40 Licensing Agencies by License Global Magazine. JTMG is a three-time, 2012 International Licensing Show LIMA nominee in the categories: Best Entertainment, Film or Celebrity License Program of the Year ("The Biggest Loser"), Best Licensee Program (Quill.com for "The Office"/'Dunder Mifflin' Copy Paper), Best Direct to Retail Program of the Year (Walgreens for "The Biggest Loser"). In 2008, JTMG won for "Best Retail Promotion of the Year" for their work on "Deal or No Deal" with Toys R Us. JTMG represents a number of prestigious television properties, production studios and serves as the Agency of Record for NBC Television; USA Network and CNBC Networks, Comcast Entertainment Group's E! Television and G4 Network, Shed Media US's Supernanny on Lifetime Television and Gogo's Crazy Bones from Magic Box and PPI. JTMG's portfolio of television programs include NBC's SMASH, Late Night with Jimmy Fallon, Parks & Recreation, 30 Rock, The Biggest Loser and The Office, E's True Hollywood Story, Keeping Up With The Kardashians, Kourtney and Khloe Take Miami; and Endemol's Fear Factor and Deal or No Deal.
About "The Office"
From Deedle-Dee Productions, Reveille and Universal Television comes the multi-award-winning comedy series "The Office," the hilarious documentary-style look into the humorous and sometimes poignant foolishness that plagues the world of 9-to-5 in the half-hour. A fly-on-the-wall "docu-reality" parody about modern American office life, "The Office" delves into the lives of the workers at Dunder Mifflin Sabre, a paper supply company in Scranton, Pennsylvania.
"The Office" is executive-produced by Ben Silverman, Greg Daniels, who developed the series for American audiences, Ricky Gervais, Stephen Merchant, Howard Klein, Paul Lieberstein, Brent Forrester and Dan Sterling.