Real Estate Agents Increase Social Engagement and Build Stronger Client Relationships Using New Facebook Page Maintenance Service N-Play launches READ Page Engage, supplying agents with real estate-related content auto-posted to their Facebook pages
JACKSONVILLE, Fla., Oct. 10, 2013 /PRNewswire/ -- N-Play, the leading provider of agent-centric applications and services on Facebook, has launched READ Page Engage, a Facebook page management service available to Real Estate Agent Directory members. Page Engage auto-posts real estate-related content to agents' Facebook pages building engagement, viral reach, and client connections.
Content includes real estate-related images and articles chosen by the Real Estate Agent Directory's social media experts. Agents can choose which days their content will be posted and whether they would like it posted to their business page, personal profile or both. According to N-Play, content is pushed out daily during Facebook's prime newsfeed hours. Page Engage incorporates hashtags in its posts, allowing agents to be found in Facebook's open graph search.
N-Play reports agents using Page Engage are seeing substantial increases in likes and leads generated on Facebook. "Page Engage is opening doors for agents to connect with clients. Within the homebuyer and seller sphere, social actions such as likes, shares, and comments translate to genuine lead opportunities," said Mark Bloomfield, CEO of N-Play. "By engaging their audience, agents are establishing deeper relationships, extending their message to more potential clients and driving traffic to their page. Page Engage helps agents to establish themselves as socially savvy, real estate leaders in their market," Bloomfield said.
N-Play plans to enhance its Page Engage service in the near future with listing posts. Agents who have added listings through IDX Home Search will be able to have their listings auto-posted to their Facebook page.
READ Page Engage is part of N-Play's suite of social media real estate apps for agents and consumers. The company's flagship Facebook app, the Real Estate Agent Directory, helps agents market their services and socially enhance their business. Over 228,000 agents nationwide have joined the Directory since October 2011.
The Real Estate Agent Directory has become the most used real estate application on Facebook, supporting agents and brokers in over 14,000 cities throughout the United States. The Directory is hosted on thousands of pages on Facebook, including over 800 broker pages and 375 REALTOR® association pages, representing more than 800,000 REALTORS.
Raina Van Cleave
Director of Marketing
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