Real Estate Industry Insider Joe Jesuele Launches Online database harnesses rise in online video to enhance property listings.

PHILADELPHIA, May 1, 2013 /PRNewswire/ -- Local real estate developer and mortgage lender Joe Jesuele is proud to announce the launch of, a new online service that helps real estate professionals deliver quality property video tours to potential home buyers.

"We believe that videos will soon become the standard way to buy and sell real estate," says Jesuele. "Our videos give potential buyers the feeling that they are actually walking through the house. This not only saves buyers time, but provides them the convenience of shopping for a new home from the comfort of their current one."

Video is indeed the Internet's most popular and growing medium. According to CISCO, video is primed to increase from 30 percent of Internet traffic currently to 90 percent in 2014.  And on Facebook, videos are shared 12 times more than text and image posts combined. In a culture where viewing digital video for entertainment is a daily occurrence, it's no surprise the trend has begun to spill over in to other aspects of our lives, like shopping for a home.  

In order to address this growing demand, has developed a two-fold approach, creating ideal conditions for both real estate professionals and homebuyers.

For real estate professionals, the team produces a high definition video tour at a set, affordable price. In addition to posting the finished video on, the team also assists clients in promoting the video virally, utilizing social media channels like Facebook and Twitter, other video sites like YouTube and Vimeo, and custom email campaigns. The video can also be imbedded into the MLS or website listings, enhancing all marketing materials for the property. videos are tracked to help agents understand current trends, and all leads for listings are automatically emailed to realtors in real time.

Buyers utilizing for their search will find a user-friendly site that includes easy search functions and a growing database of properties available in the Philadelphia region. These top-notch videos provide shoppers with a feel for the layout, size, and space of each home, then link directly to a property page with further specifics on the listing and agent contact information for an all-in-one, seamless home buying experience.   "Videos can help sell properties more effectively compared to pictures," says real estate agent Skye Michaels from Coldwell Banker.  "You are much more likely to have people look at the video, not just for 2-3 seconds, but look at it for 2-3 minutes." 

"It's a unique aspect, to be able to see the inside of the house before actually getting to it," says Emily Nussbaum, marketing manager for Keller Williams.  "You know when someone has already seen the video that when they actually show up at the house they are a more qualified buyer."

"Social media marketing is important, that's where the consumers are, and people are looking for properties there," says REMAX Access owner, Chris Somers.  "So, to have a video link that can be pushed out to Facebook or Twitter, it becomes an effective marketing tool." 

"I thought it was very important to include some additional marketing, so what we ended up doing was a walk through video tour through HomeJab," says Michelle Ashley, real estate agent with Prudential Fox & Roach.  "As a direct result, we sold the property with a full price offer and its closing in less than 2 weeks."

As connects with more Philadelphia area real estate professionals and brings a growing roster of properties to life through their superior videos, the site aims to become the go-to destination for real estate video, the YouTube for homebuyers.

For more information, visit



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