Real Estate Industry Leader Horacio LeDon Joins Douglas Elliman LeDon Named President of Development Marketing in Florida and Senior Managing Director of Development Marketing in New York
NEW YORK, Feb. 11, 2013 /PRNewswire/ -- Douglas Elliman Real Estate is pleased to announce that Horacio LeDon has joined the company as President of Development Marketing Florida and Senior Managing Director of Development Marketing New York under the leadership of Susan de Franca. Previously, Mr. LeDon worked at Related alongside de Franca on several successful collaborations, and was the West Coast Senior Vice President for Starwood Capital's ST Residential unit. He also founded his own eponymous brokerage, Horacio LeDon Real Estate.
"We are thrilled that Horacio will be helping to lead Douglas Elliman Development Marketing in both New York and South Florida," said Elliman President and CEO Dottie Herman. "His knowledge of both markets and superior eye for detail make him a tremendous asset."
A Miami native, LeDon has brokered over $1 billion in real estate sales in the New York City, Los Angeles, and Miami markets over the past ten years. His portfolio includes Miami's prestigious Fountainbleau, PortoVita, and Midtown Miami projects, The Harrison and Superior Ink in New York, as well as The Century in Los Angeles. At Elliman, he will take on lead roles marketing new projects in New York and Florida including Ian Schrager's The Residences at the Miami Beach Edition and Alan Faena's Faena House designed by Foster + Partners.
"Throughout his career, Horacio has handled high-end properties with unparalleled expertise. His lifestyle marketing perspective fits right in at Elliman," said de Franca. "I had the pleasure of working with him on several properties in the past and we enjoyed great success. I am confident Horacio's experience will be instrumental in creating value for our clients."
"We are very fortunate to have Horacio on board. He will exceed expectations for both our developers and our clients," said Howard M. Lorber, Chairman of Douglas Elliman.
"It's the right time to make this move and I am very excited to work with Susan de Franca again," said LeDon. "This is an opportunity to use my experience to collaborate with top developers on some of the most innovative properties in the country. Dottie Herman and Howard Lorber have positioned Douglas Elliman as an industry leader in two very dynamic markets and I am excited to be part of the organization."
"Horacio is going to strengthen our presence in all the markets we serve. He has an impressive resume and great insights. I look forward to a successful future with him," said Grout.
About Douglas Elliman Development Marketing
Douglas Elliman Development Marketing, a branch of Douglas Elliman Real Estate, offers unmatched sales and marketing expertise for properties throughout New York City, Long Island, Westchester, the Hamptons, and Florida, as well as throughout the United States. The firm ranks amongst New York City's most prominent sales and marketing firms. Drawing upon decades of experience and market-specific knowledge, the Elliman team offers a multidisciplinary approach that encompasses every aspect of real estate including comprehensive in-house research, product development, marketing and sales, operations, property management, and mortgage financing. Through a strategic international partnership with Knight Frank Residential, the world's largest privately owned property consultancy, the company markets their properties to global audiences in 43 countries across six continents.
About Douglas Elliman Real Estate
Douglas Elliman Real Estate is New York's largest residential brokerage, with over 60 offices in New York City, Long Island, the Hamptons , Westchester/Putnam, and South Florida with more than 4,000 real estate agents and a network of national and international affiliates. They are strategic partners with London-based Knight Frank LLP for residential business in all of their New York markets. Prudential Douglas Elliman ranked in the top four of all real estate companies in the nation in 2007, 2008, 2009, 2010, and 2011. The company also controls a portfolio of real estate services, including Manhattan's largest residential property manager, Douglas Elliman Property Management, as well as DE Title and DE Capital Mortgage. For more information on Douglas Elliman as well as expert commentary on emerging trends in the real estate industry, visit the Douglas Elliman site at www.elliman.com.
SOURCE Douglas Elliman Real Estate