BLOOMFIELD HILLS, Mich., May 12, 2016 /PRNewswire/ -- John Ozdych, Executive Creative Director, Real Integrated, has announced that Real Integrated and Beaumont Health have received several prestigious awards for their video work regarding Type 1 Diabetes in the Schools and FASTER Stroke Awareness.
In the past, medical videos were not synonymous with engaging, inspiring work. Times have changed and creative awards programs have taken notice. One organization that is raising the bar on creativity is Beaumont Health: a nationally ranked, healthcare system based in Metro Detroit. This spring, it received several prestigious awards for its work with marketing partner, Real Integrated.
The Communicator Awards, a leading international awards program, gave Real Integrated and Beaumont Health the Gold Award of Excellence (in the Health and Wellness category) for their "Type 1 Diabetes in Schools" video. They were also recognized for their "FASTER Stroke Awareness" video with a Silver Award of Distinction. In addition, the Diabetes video won Gold (in the Medical video category) from the Hermes Creative Awards, an international competition for creativity. The video can be seen at beaumont.edu/type1.
"Working on projects that help save lives is rewarding in itself," said Real Integrated Executive Creative Director, John Ozdych. "Winning awards for that work is a credit to all the people who were part of these videos. From the doctors and nurses at Beaumont Health, to our creative staff and account people, this really was a team effort that made a difference."
The award-winning videos addressed the topics of type 1 diabetes and strokes with innovative graphics/effects that illustrated key medical and instructional points without inundating the viewer with an overload of information.
According to Ron Lee, Associate Creative Director at Real Integrated, "At the onset, we decided with Beaumont Health to take a distinctly visual approach on both projects. Our target audience is made up of visual thinkers. They live in a world of symbols, icons and emojis. Our collective end goal wasn't necessarily to teach but for people to learn and feel confident about handling emergency situations."
Real Integrated is a fully integrated advertising agency located in Bloomfield Hills, MI. Its success is the result of award-winning creative, sound strategy, and the ability to adapt to the continuously changing marketplace. The 40+ employee agency's core expertise is brand building across multiple disciplines including strategic planning, account management, creative, digital, social, media planning/buying, and production.
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SOURCE Real Integrated