Real Madrid Extends Exclusive Contract with WISeKey to Distribute the Club's Mobile Content Across China
GENEVA, January 3, 2013 /PRNewswire/ --
WISeKey and C.F. Real Madrid announce the extension of an agreement signed last year for the exclusive distribution rights of the club's mobile content in China for the upcoming 2012-13 season. The announcement validates WISeKey's digital marketing strategy that aims to capture the essence of fan interaction in order to provide unique ways to energize the fan dynamic.
Under the agreement, WISeKey and its Chinese partners will help Real Madrid monetize their brand value by distributing and marketing Real Madrid's mobile content to the estimated 150 million fans in the region. The agreement is a great way for WISeKey to leverage its growing presence in China, the world's largest market of mobile consumers.
"WISeKey is delighted to renew its contract with Real Madrid and continue our work with the club to provide the Chinese community of Real Madrid fans with the mobile content they want," said Carlos Moreira, Founder and CEO of WISeKey.
"We are delighted to be partnering with WISeKey to boost the club's presence and strengthen our popularity in China. Real Madrid fans can find us in nearly every corner of the world thanks to our dynamic licensing model, which now includes the Chinese market thanks to WISeKey," said Rafael de Los Santos, New Media Business Director of Real Madrid.
About Real Madrid
Since Real Madrid won its first title in 1905, the club has continued its success and breaking records both on and off the pitch.
WISeKey is a leading information security and identity management company, and provides specialized technologies for the effective identification and authentication of people and objects to ensure secure communications and e-transactions, without compromising trust.
New Media Department
SOURCE WISeKey SA