REAL MILK FOAM AT HOME: GEVALIA INTRODUCES AUTHENTIC CAFE-STYLE BEVERAGES FOR KEURIG® K-CUP® BREWER Revolutionary Two-Step Single-Serve Cups - Made From Real Milk - Empowers Coffee Lovers to Enjoy a Cappuccino, Caramel Macchiato or Mocha Latte At Home Like Never Before

GLENVIEW, Ill., Sept. 9, 2013 /PRNewswire/ -- Today, Gevalia announced the introduction of new single-serve cafe-style coffee beverages - including Cappuccino, Mocha Latte and Caramel Macchiato varieties - all made from real milk, for use in the Keurig® K-Cup® brewer. Finally, Keurig owners who enjoy authentic cafe-style beverages made from real milk can conveniently prepare them in their own home with an existing Keurig K-Cup brewer; no special espresso machine or coffee shop needed.

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"With the explosive growth of single-cup coffee, we know that premium coffee drinkers want convenience, without sacrificing quality or taste," said Tracy Sinclair, Director of Premium Coffee at Kraft. "These new Gevalia cafe-style beverages deliver the deliciously unexpected and delightfully innovative experience that consumers have come to expect from Gevalia."

Be Your Own Barista
This breakthrough Gevalia product empowers coffee drinkers to be their own barista with two easy steps. Simply pour the froth packet, made from real milk, into a mug.  Then brew the rich, never bitter Gevalia Espresso Roast single-serve cup in a Keurig K-Cup brewer. Stir and enjoy!

Gevalia cafe-style beverages come in three delicious varieties, all made from real milk:

  • Mocha Latte – A creamy, perfectly balanced blend of cocoa and coffee topped with a velvety layer of foam
  • Caramel Macchiato – Creamy and smooth, with the indulgent flavor of caramel, topped with a velvety layer of foam
  • Cappuccino – Smooth, mildly sweet with subtle roasted coffee notes, topped with a velvety layer of foam

Gevalia cafe-style beverages are available for purchase in six packs ($8.49 SRP) and nine packs ($11.99 SRP) at grocery, drug, and mass retailers nationwide as well as online at Gevalia.com.

To learn more about Gevalia cafe-style beverages, connect with Gevalia on Facebook (www.facebook.com/GevaliaCoffee) or discover more at www.Gevalia.com.

Kraft Foods is not affiliated with Keurig, Inc. Keurig and K-Cup are registered trademarks of Keurig, Inc.

ABOUT GEVALIA
Gevalia is an exquisitely smooth yet rich coffee experience that has been perfected by Swedes since 1853. From traditional to flavored, the Gevalia brand offers more than 50 varieties of premium coffee and 20 choices of tea, each delivering a unique taste experience. Gevalia coffee is made from the finest Arabica beans containing rich flavors that offer an unparalleled coffee experience. Previously available online only, Gevalia now offers its top ten varieties in U.S. coffee aisles nationwide.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, Capri Sun, JELL-O and Lunchables. Kraft's 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraft.com and www.facebook.com/kraft.

SOURCE Kraft Foods Group



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