Reality Shares Rings The Opening Bell® at the NYSE to Celebrate Launch of DIVY ETF

NEW YORK and SAN DIEGO, March 30, 2015 /PRNewswire/ -- Reality Shares, Inc. rang The Opening Bell® at the New York Stock Exchange (NYSE) this morning to celebrate the successful launch of its inaugural exchange-traded fund, DIVY (NYSE Arca: DIVY) and winning the "New ETF Issuer of the Year" award from ETF.com. DIVY offers investors a new way to approach dividend investing by seeking to capture the growth rate of dividends without exposure to stock price volatility.

Reality Shares CEO and Co-founder Eric Ervin and Executive Vice President Ryan Ballantyne rang the Opening Bell and were joined at the podium by Reality Shares board members and investors.

"Reality Shares was founded on the premise that dividends reflect the underlying value of a company, and that investors would benefit from having an efficient way to participate in the growth of dividends over time," said Eric Ervin, Co-Founder, President and CEO, Reality Shares. "Unlike more traditional dividend funds, whose returns are primarily derived from stock price movements, DIVY is designed to isolate dividend growth from the market noise."

Reality Shares was selected earlier this month as the "New ETF Issuer of the Year" for 2014 by ETF.com, a leading authority on ETFs, for the launch of DIVY, which began trading on NYSE Arca on Dec. 18, 2014. For more information about the ETF.com Awards, please go to: http://www.etf.com/awards-dinner/index.html

A video replay of today's Opening Bell ceremony is available at http://new.livestream.com/NYSE/DIVY.

About Reality Shares, Inc.

Reality Shares empowers investors by providing investment solutions that are designed to isolate corporate dividend growth from stock price volatility, with the goal of realizing returns based on the reality of how companies perform. Our innovative ETF and indexes seek to extract the expected growth of dividends while minimizing market noise and mitigating the influence of emotion and other intangibles on investment performance. For more information, visit www.realityshares.com.

Media Contacts:
Ted Meyer
Reality Shares
+1-917-670-2192
[email protected]

Steven Bodakowski
JCPR
+1-973-800-6520
[email protected]

This material is prepared by Reality Shares Inc. ("Reality Shares") and all material or information provided does not constitute investment advice and it should not be relied on as such. It should not be considered a solicitation to buy or an offer to sell a security. It does not take into account any investor's particular investment objectives, strategies, tax status or investment horizon. You should consult your tax and financial advisor. There is no representation or warranty as to the accuracy of the information and Reality Shares shall have no liability for decisions based on such information.

ETFs trade like stocks, are subject to investment risk, fluctuate in market value and may trade at prices above or below the ETF's net asset value. Brokerage commissions and ETF expenses will reduce returns.

The Fund does not produce dividend income, and is not an appropriate investment if you are seeking dividend income. Investments in options, swaps, forward contracts and futures contracts are subject to a number of risks, including correlation risk, interest rate risk, market risk, leverage risk and liquidity risk. The prices of the options contracts held by the Fund may change rapidly and without warning throughout the trading day.

There are risks associated with investing, including loss of principal. Past performance is not indicative of future performance and is no guide to future returns.

Before investing you should carefully consider the Fund's investment objectives, risks, charges and expenses. This information is in the prospectus, and may be obtained by visiting www.realityshares.com/prospectus or by calling 855-595-0240. Please read the prospectus carefully before you invest.

The Fund is not limited to U.S. securities. The Fund may invest in European and Japanese securities per the most recent prospectus. The portfolio manager is limiting the Fund to U.S. securities as of March 25, 2015 and this is subject to change.

The investment return of the Fund seeks to capture the change in expected dividend values of listed index options over time. The Fund will generally have a positive investment return when the future expected dividend value of listed index options exceeds the expected dividend value of index options as reflected in the market price at which the Fund buys and sells the option contracts. The Fund will generally have a negative investment return when the future expected dividend value of listed index options does not exceed the expected dividend value of index options as reflected in the market price at which the Fund buys and sells the option contracts.

The Fund does not capture actual dividend payments, and Fund returns may go down even when actual dividend payments rise.

The Reality Shares DIVS Fund is new with limited operating history. There is no guarantee the Fund will achieve its investment objective, and may not be suitable for all investors.

Eric Ervin is a Registered Representative of ALPS Distributors, Inc. Ryan Ballantyne is a Registered Principal of ALPS Distributors, Inc. Reality Shares Advisors, LLC is the Investment Advisor. ALPS Distributors, Inc. is the Distributor for the Fund. Reality Shares Advisors, LLC and ALPS Distributors, Inc. are not affiliated.

Copyright© 2015 Reality Shares, Inc. All rights reserved.

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SOURCE Reality Shares, Inc.

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